A Small Business and Social Media

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A Small Business and Social Media
What is your overall goal in using social media? Have you us…

SKU: BUSN 115 Small Business and Social Media Categories: , Tags: , , ,

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A Small Business and Social Media

A Small Business and Social Media

BUSN 115 Discussions Week 4 All Students Posts – 53 Pages

What is your overall goal in using social media? Have you used social media on a personal level? If so, how? Were there any problems? How did you get past the problems?

What do you see as the advantages to using social media in a small business? Why?

What do you see as the disadvantages to using social media in a small business? Why?

How do you see integrating the use of social media in your day-to-day operations? Why is this important to consider? How will you know if your social media efforts are successful? What would be your leading indicators?  If your social media efforts were not successful, what would be your exit plan or exit strategy? Why? How? How long should you wait to know if your efforts are successful?

The overall goals of using social media in a business capacity is for name recognition, marketing, and feedback.  I have used social media for one of my businesses and found that the biggest problem for me was time.  Setup was easy.  I sell to a very specific market.  I have a fairly unique product that doesn’t change in design too much.  No need to update pictures other than the occasional product promotion.  The time spent checking to see if anyone has posted something I need to address is time consuming.  As a sole proprietor, and a 1-2 person operation, I simply don’t have the time or resources to put into constantly updating a social media site.  Given a set amount of time each day to do things, perhaps I could devote 1 hour to checking and updating the site, however, once business picks up, due to the increased web exposure…