BUSN 319 Marketing Course

$72.00

BUSN 319 Marketing Course
The Course Project gives students the opportunity to synthesize all of the concepts in the…

 

Description

BUSN 319 Marketing Course

BUSN 319 Marketing Course

A+ Entire NEW Course: Course Project Week 1, 4, 7, 8| Discussions Week 1-7

BUSN 319 Course Project Creating a Marketing Plan

A Mobile APP – Daily Priorities

https://www.hiqualitytutorials.com/product/busn-319-course-project/

Objectives

The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course (in a team environment) in a comprehensive marketing plan for a new product (a good or service), and summarize that plan in a professional presentation. This approach enables students to combine functional expertise based on their own work experience and field of study.

Team Participation and Meetings

During the first week of the course, your instructor will divide the class into teams of three to four students. Project teams will be randomly generated, and students will not be allowed to change teams. However, please note that your instructor may remove students from teams for lack of participation, and those students will be required to complete the entire paper and presentation as an individual.

Your active participation as a member of your team is essential, not only in building your understanding of marketing, but also in learning how to contribute to a team. This project simulates a real-word, professional setting. At work, if you are an employee who is proactive, meets deadlines, and seeks opportunities to contribute, you are much more likely to keep your job and grow professionally. In contrast, if you are an employee who is reactive, misses deadlines, and contributes only what is required, you will be considered expendable. Group dynamics can be challenging, so be sure to do your part to ensure that your team performs well.

Meetings

Students are encouraged to collaborate on their own using the group tools within the learning system; however, if you have questions for your professor they will be happy to answer them via e-mail or in a live (virtual) session. If you need a live session, it is recommended to arrange this with your professor no later than Week 2.

Introduction

Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. A marketing plan is a guide for those product innovations and marketing activities for a specified period of time, typically about 5 years. Marketing plans are used internally to guide marketing activities, or they can be used to communicate with external audiences to raise capital.

There are important things to consider as the plan is created.

  1. Is the marketing idea valid?
  2. What is unique or distinctive about the product that separates it from competitors?
  3. Does a viable market exist for the product?
  4. Is the target market large enough, accessible, and capable of purchasing your product?
  5. Are the financial projections sound?
  6. Is the management team competent?
  7. How will investors get a return on their investments?

In order to help you answer these and similar questions, create your marketing plan utilizing the following course resources.

  • Building an Effective Marketing Plan located in Appendix A of your textbook
  • Financial Aspects of Marketing located in Appendix B of your textbook
  • View the marketing plan outline

Guidelines

Paper

Use an online document sharing solution to work collaboratively with your teammates to write the marketing plan. Your final marketing plan must be 15–20 pages (minimum five pages per team member) in length, cover all sections of the marketing plan outline, use at least three research sources other than your textbook, and follow all APA guidelines. In Week 1, your team will submit a two-page topic proposal for instructor approval. In Week 4, your team will submit a substantial draft of your marketing plan for instructor feedback. Your team’s final marketing plan is due at the end of Week 7.

Presentation

Use a multimedia tool of your choosing in Canvas to work collaboratively with you teammates to create an online presentation that summarizes your team’s paper and would be appropriate to present to a company’s board of directors or investors. The presentation must include an introduction slide, a sufficient number of body slides to summarize the paper’s content, and a references slide. Pay particular attention to the accurate citation of research sources, and be sure to cite any data, images, charts, graphs, and so forth used on the slides. Your team’s presentation is due at the end of Week 7.

Milestones

BUSN 319 Course Project Topic Proposal (20 points)

“A Mobile APP – Daily Priorities”

https://www.hiqualitytutorials.com/product/busn-319-course-project-topic-proposal/

During Week 1, your team will select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

For Week 1, collaboratively write a two-page description of your product, including the following.

  1. Information about ownership and company structure
  2. A description of product
  3. A mission statement
  4. Marketing goals
  5. Who a typical customer might be

Each team member must submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.

Preview:

Daily Priorities will be owned by a team of people, that is, the members of the project team. They will be equal partners in this initiative. The company will be registered as an LLC (Limited Liability Company), as this form protects the members’ or company owners’ assets from the business’ creditors…

Week 1: Topic Proposal

Topic Proposal will be evaluated as follows.

CategoryPoints%Description
Documentation, Formatting, and Editing525%Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct. APA guidelines are followed.
Content1575%Quality work includes a topic selected for a new product (good or service) and a proposal that is approximately two pages in length and contains the following.

1.      Ownership and company structure

2.      Description of the product

3.      Mission statement

4.      Marketing goals

5.      Target customer

Total20100%A quality submission will meet or exceed all of the above requirements.

BUSN 319 Course Project Draft Marketing Plan (100 points)

https://www.hiqualitytutorials.com/product/busn-319-course-project-draft-marketing-plan/

Week 4

At the end of Week 4, your team will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the... from the Files folder in Canvas. It is recommended that your team start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work your team will need to do for the final draft.

Each team member must submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor.

Preview:  Axievers (pronounced “Achievers”) LLC was established by <group member names> to develop and market the app called Daily Priorities.  As students in Devry University, the company founders needed an app that would give them a simple way to track their daily to-do tasks, prioritize them, and set dates and times for their various…17 Pages

Draft Marketing Plan will be evaluated as follows.

CategoryPoints%Description
Documentation and Formatting55%Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The draft should be substantial, about 75% of the final draft, and follow APA guidelines.
Organization and Cohesiveness2020%Quality work is properly subdivided into sections with headings.
Editing55%Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct.
Content7070%Quality work includes a significant scope and depth of research to support any statements. Quality work covers all the sections included in the marketing plan outline (except the executive summary, which is usually the last part of the plan that is written because it summarizes the entire plan). The content presented demonstrates an understanding of the material.
Total100100%A quality submission will meet or exceed all of the above requirements.

BUSN 319 Course Project Week 7: Final Marketing Plan (120 points)

https://www.hiqualitytutorials.com/product/busn-319-course-project-week-7/

Each team member must submit a copy of the draft to the Week 7: Course Project Upload module in Canvas for grading by your instructor.

Each team member must post a link to the multimedia presentation in the comment section of the Week 7: Course Project Upload module in Canvas for grading by your instructor.

Preview: Axievers LLC’s  Marketing Plan aims to describe the company’s goals and how it plans to achieve them.  The company’s non-financial goals include the following: improve its reputation, increase its social media following, release app updates every four months, add new major features every year, increase its number of downloads, increase its number of subscribers, release iOS and desktop versions…29 Pages

Week 7: Final Marketing Plan will be evaluated as follows.

CategoryPoints%Description
Documentation and Formatting65%Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The final draft follows APA guidelines.
Organization and Cohesiveness2420%Quality work uses the marketing plan outline for its organization and is properly subdivided into sections with headings.
Editing65%Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct.
Content8470%Quality work includes a significant scope and depth of research to support any statements, using at least three research sources other than the textbook. Quality work covers all the sections included in the marketing plan outline, including the executive summary. The content presented demonstrates an understanding of the material.
Total120100%A quality submission will meet or exceed all of the above requirements.

BUSN 319 Marketing Course

BUSN 319 Course Project Multimedia Presentation (100 points)

https://www.hiqualitytutorials.com/product/busn-319-course-project-week-8/

  • Marketing Proposal for Axievers LLC
  • 5-year marketing plan
  • Axievers LLC
  • Mobile app development company
  • Product
  • Daily Priorities app

Week 8: Presentation will be evaluated as follows.

CategoryPoints%Description
Documentation and Formatting 20 20%Quality includes an introduction slide, a sufficient number of body slides to summarize the marketing plan, and a references slide in APA format. Quality presentations also use a light background, dark font, three to five bullet points per slide, and consistency among all slides.
Editing 5 5%Quality work is free of any spelling, punctuation, or grammatical errors. Bullet points are clear, concise, and factually correct.
Content 75 75%Quality work summarizes the scope and depth of the written marketing plan and covers all sections of the plan.
 Total 100100% A quality submission will meet or exceed all of the above requirements.

34 PowerPoint Slides

BUSN 319 Marketing Course

BUSN 319 Marketing Consultant – You Decide Week 5

https://www.hiqualitytutorials.com/product/busn-319-marketing-consultant/

Scenario

You are a marketing consultant for a specialty coffee bistro and bakery. The business has been operating for about a year and is still not earning a profit. Your role is to determine the breakeven point and make recommendations on changes to one or more of the 4 P’s: Product, Price, Promotion, and Place.

Breakeven Point

The breakeven point (BEP) is the point at which total cost and total revenue are equal. A breakeven analysis calculates the BEP as:

Breakeven Point = Total Fixed Costs / (Unit Price – Unit Variable Cost) or BEP = F / (P-V)

In our example, the BEP = Total Fixed Costs / (Average Order Price – Variable Cost per Order). Using this formula, what is the breakeven point? In other words, how many orders would need to be sold before the business starts making a profit given the current price and cost structure?

Here’s the information you need to do the bistro’s BEP analysis:

Current Orders per Month750
Average Order Price$11.00
Variable Cost per Order$5.00
Rent per Month$2,000.00
Utilities per Month$400.00
Labor per Month$3,000.00

Calculate the BEP using the numbers and formulas above. Hint: total fixed costs in this case are the sum of rent, utilities and labor.

Recommendations

In order to be profitable, the business will need to either increase revenue or decrease expenses. Make three recommendations on changes to the Product, Price, Promotion and/or Place that would be likely to increase revenue, decrease expenses, or both. Be creative and have fun with your ideas!

Here are some examples of questions you could ask to help with your analysis:

  • What changes could be made to the product to reduce variable costs?
  • What changes could be made to prices to increase revenue, and how would you justify those price changes?
  • Is increasing price the only viable pricing strategy, or could lower prices lead to increased orders beyond the bistro’s BEP?
  • What changes could be made to promotions (e.g., advertising, discounts, sales, loyalty programs) to increase the number of orders per month, remembering that promotions are expenses?

After you calculate BEP, make three recommendations and be sure to explain why you believe your recommended changes could achieve the business objectives of reaching profitability by either increasing revenue or decreasing expenses, and recalculate the BEP based upon your recommendations to ensure that your recommendations result in profitability.

Assignment

Create a three slide VoiceThread presentation with a voice comment (three minutes maximum length) that includes your BEP calculations and three recommendations on changes to the 4 P’s:

  • Slide 1- Introduction: include your name, instructor’s name, course, and assignment due date
  • Slide 2- Breakeven analysis
  • Slide 3- Three recommendations for changes to the 4 P’s

Grading Rubric

CategoryPoints%Description
Documentation and Formatting1011%Quality work will include a multimedia presentation, using a tool of your choosing, with three slides and a voice comment (three minutes maximum) explaining the BEP and three recommendations.
Organization and Cohesiveness1011%Quality work will be clearly organized to show your progress through the formula which will provide a cohesive transition to your recommendations.
Editing1011%Quality work will be free of any spelling, punctuation, or grammatical errors.
Content6067%Quality work will demonstrate an understanding of the breakeven analysis concept and will show correct calculations, as well as an understanding of the 4 P’s. Recommended changes to the 4 P’s should be based upon the BEP and clearly explained.
Total90100% A quality paper will meet or exceed all of the above requirements.

BUSN 319 Marketing Course

BUSN 319 Discussions Week 1-7

All Students Posts 527 Pages

https://www.hiqualitytutorials.com/product/busn-319-all-discussions/

BUSN 319 Strategic Marketing Process –Discussions Week 1 All Students Posts 90 Pages

https://www.hiqualitytutorials.com/product/busn319-strategic-marketing-process/

As we are learning this week, environmental scanning is critical to understanding the internal impact of events occurring outside of the organization. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates.

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Today, the AMA leads an unparalleled discussion on marketing excellence. AMA offers differentiated content that focuses on the tension between Best Versus Next Practices.

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Class, your assignment is to browse the AMA website and address the following areas:

Why join AMA?

What types of scholarships and awards are available?

Which publications does AMA publish?

What are the trending topics for AMA?

How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?

Class, visit the Segway HT website at www.segway.com. What target market(s) is Segway trying to reach? How might you use each of the Four P’s of marketing to attract this target market?…

BUSN 319 Understanding the Market and Consumer Behavior –Discussions Week 2 All Students Posts 65 Pages

https://www.hiqualitytutorials.com/product/understand-consumers-target-marketing/

Visit the U.S. Census website at… What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Class, visit Nielsen’s MyBestSegments site and insert the zip code for your marketing plan topic,How can you utilize information from this service for your business?

Nielsen MyBestSegments allows you to examine U.S. consumers through the lens of Nielsen Segmentation systems Nielsen PRIZM Premier, Nielsen PRIZM, Nielsen P$YCLE and Nielsen ConneXions. Using descriptive segments with detailed demographic and lifestyle traits, you can use Nielsen Segmentation to obtain a comprehensive view of your customers to reveal:
Who are my best customers?
What are my best customers like?
Where can I find my best customers?
How can I reach my best customers?

The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame?…

BUSN 319 Research Segmentation Targeting and Positioning –Discussions Week 3 All Students Posts 85 Pages

https://www.hiqualitytutorials.com/product/busn-319-research-segmentation/

Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you’ve found while working on your Course Project!

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

What data collection methods yields the best usable data, well according to marketresearchworld.net this really depends on what you are looking to achieve from the results of your research. Are you looking to see which people like the product you’ve created most? Or see which form of advertising has the best effect on a specific group? This would require Quantitative research.

Class, what are the challenges posed by secondary data collection and those posed by primary data collection? How would you suggest overcoming the challenges?

Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

Class, what are some criteria used in forming meaningful segments?…

BUSN 319 Product Life Cycle Week 4 Discussions All Students Posts 83 Pages

https://www.hiqualitytutorials.com/product/busn-319-product-life-cycle/

Discuss why it’s important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Choose a life cycle stage and give an example of a product in that stage. Would you market it any differently?  Can you provide an example of a product that found life after the decline stage in the PLC. What do you think facilitated the revival?  Products can be goods, services, or ideas. So far, we have mostly discussed goods. Now, let’s talk about the intangible aspect of products, which are services. What distinguishes services from goods? Please provide examples.  Some have said that a brand is a promise. What does that mean and why is having a strong brand an advantage to a company and to the consumer?…

BUSN 319 Pricing Decisions and Adjustments Week 5 Discussions All Students Posts 70 Pages

https://www.hiqualitytutorials.com/product/busn-319-pricing-decisions-and-adjustments/

Share your opinion. Is there any truth in the statement “geographical pricing will always be unfair to buyers who do not live within the target geography?” Why or why not?

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

The elements that make up a price are demand oriented, cost oriented, profit oriented, and competition oriented approaches. In the demand approaches are skimming, penetration, prestige, price lining, odd-even, target, bundle, and yield marketing. In the cost oriented approaches are standard mark up, cost-plus, experience curve. In the profit oriented approaches are target profit, target return on sales, and target return on investments. In the competition oriented approaches are customary, above, at, or below market, and loss leader. Geographical pricing is part of final pricing adjustments.

There are times when pricing adjustments are made. List three specific types of price adjustments and explain the rationale for making such an adjustment….

BUSN 319 Integrated Marketing Communication and Social Media Marketing Week 6 Discussions All Students Posts 66 Pages

https://www.hiqualitytutorials.com/product/busn-319-integrated-marketing-communication/

Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Describe Public Relations? Give examples.  Are there any memorable mottos, jingles, slogans, or logos that help remind you of a company?  What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?

Essentially, advertising must take into consideration the right objectives, for the right target market, within budgetary constraints.
In general, what are some of the advantages or disadvantages of any of the following: television, radio, magazines, newspapers, Internet, outdoor, telephone, direct mail, and personal selling?…

BUSN 319 Distribution and the Four Ps Week 7 Discussions All Students Posts 68 Pages

https://www.hiqualitytutorials.com/product/busn-319-distribution-and-the-four-ps/

This week we will re-visit the basics of the marketing mix (product, place, promotion, and price).

the main elements in a marketing mix are the company’s products. These products are, or provide that which the customers want. A watch that does not work, or a car that does not run will not be purchased by customers. Companies develop products into brands that create a unique position as viewed by consumers. A superior brand will have higher sales and the ability to charge a higher price and exert more control over distributors. Companies try to retain their customers with brand loyalty. Loyal customers are usually not as price sensitive, and having loyal customers gives a Company time to respond to the actions of competitors.

We can identify 2 major areas for this week’s discussion topics – Targeting and Integrated Marketing Communications. Communication is the process of conveying a message to others and it requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding. The receiver in this case would be the target market of viewers for the ads…

BUSN 319 Marketing Course

DeVry