BUSN 319 New Products

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BUSN 319 New Products 
When a National Brand Doesn’t Work in an Unfamiliar Market. Read the Marketing…

 

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BUSN 319 New Products 

BUSN 319 New Products

Discussions Week 4 All Students Posts 34 Pages 

When a National Brand Doesn’t Work in an Unfamiliar Market. Read the Marketing Matters box on page 250 in the text.

  1. What went wrong for these new product examples?
  2. What are some of the marketing reasons that new products fail?
  3. What are some organizational reasons that new products fail?

After you read the Marketing Matters section on page 250, let’s jump right in with the first question from above: What went wrong for these new product examples?…