BUSN 319 Target Marketing

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BUSN 319 Target Marketing
“To Which Flock Do You Belong?” Read the Marketing Matters box…

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BUSN 319 Target Marketing 

BUSN 319 Target Marketing

Discussions Week 3 All Students Posts 36 Pages 

“To Which Flock Do You Belong?” Read the Marketing Matters box on page 226 in the text. Go to www.mybestsegments.com and click the “Zip Code Look-Up” image. Then type in your ZIP code to find out what the most common segments are in your neighborhood.

  1. How can you use this information for your Course Project?
  2. What specific product or service organizations might be interested in targeting these segments?
  3. How could this information be used with social media?

Class, what’s the difference between demographic and behavioral segmentation? Can you think of an example?…