BUSN 350 Course Project


BUSN 350 Course Project
This week you will have some academic freedom with the topic you discuss. This assignment is…

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BUSN 350 Course Project

BUSN 350 Course Project


Individual Course Project Part 1 – Week 1

Starbucks Reward Program


This week you will have some academic freedom with the topic you discuss. This assignment is Part 1 of your Individual Course Project

  • Choose an Organization (This can be a fictional company or a real company of your choosing)
  • Determine a business Challenge this company might have that could benefit from business analysis.
  • Develop a general course of action on how you will go about developing a solution for this problem
  • You will write a short paper describing the company and the problem.
  • Using Microsoft Project you will develop a brief project management schedule chart. You should identify at least five tasks necessary to complete your analysis with a rough schedule. Should include all major milestones and resources required. You will copy and paste this into a Word Document


  • The minimum requirement is 500 words exclusive of the Project chart, title and reference pages.
  • APA formatting is expected with at least two outside sources (in addition to your text) cited in your paper.
  • Submit your completed assignment here by clicking the ‘Submit Assignment” button. Please check the Course Calendar for specific due dates.
  • Save your assignment as a Microsoft Word document


Starbucks is the largest coffeehouse company in the world, and it maintains this position by developing a strong brand image, having an extensive global supply chain, and continuing to diversify through mergers and acquisitions (Lombardo, 2019).  Its strong brand image makes….

Individual Course Project Part 2 – Week 3

Starbucks Reward Program



Design and create a survey to measure the business issue, problem that you identified in Part I of your project. Collect information from a functionally diverse population and apply critical thinking to capture meaning from survey results. You are to use the survey polling software Survey Monkey. You can find the Survey Monkey site at www.surveymonkey.com. You should have at least 10 survey respondents.

What You Need To Do

Business analysts use a variety of tools to gather information and feedback about a project. One of these tools is surveying stakeholders. In this exercise, you will create, design, administer, and evaluate the results of a stakeholder survey. The stakeholders may be part of your course project or they may by any other group of individuals you wish to survey.

  1. Choose your Issue and Design your Survey. The first task is to choose the business issue you will analyze. Create a schedule of activities to measure the issue that includes identifying the correct stakeholders, selecting the best business analysis techniques, managing requirements, and identifying necessary progress assessments.
  2. Construct a diagram of the inputs, tasks, and outputs to map the Survey Monkey survey
  3. You can see examples of this diagram in front of each chapter in the BABOK®.
  4. Define your survey objective. What are you going to survey? What questions are you going to ask? What is the objective of the survey? What will you do with the information?
  5. To build your Survey Monkey survey go to the website: surveymonkey.com and register for the basic service. After you have registered, review these tutorials:
  • Getting Started
  • Question Types
  • Survey Templates
  • Customization
  • Response Validation
  • Skip Logic
  • Printable PDF File
  • Design a 5-10 question survey to obtain the information you need to address your project queries
  1. Identify Your Stakeholders
  2. Run Your Survey.


The business issue that will be analyzed for this project is to determine why Starbucks customers do not join the company’s Rewards Program and to determine what will make them join the program. It has been found that Rewards program members make more purchases than…

Individual Course Project Part 3 – Week 5

Starbucks Reward Program


For this Assignment you will use Microsoft Visio software


Part of business analysis includes managing projects. To more efficiently manage projects, software tracking is often used to insure each element of the project is identified and tracked as each element of the project progresses. Microsoft Visio diagrams your project to provide a visual of processes and systems. It allows you to identify relationship diagrams, create flowcharts and network diagrams.

If you do not have Visio installed on your computer, you can download it for free in the Student Software store.

For this assignment, create a diagram of your final course project using Visio software.

Your final project (posted in the Course Project Overview (in Introduction and Resources) includes comparing and contrasting two solutions for a single problem, and describing the business analysis processes towards successful outcomes. To complete this course project, you will need to map out your solutions.

Your assignment will include the following components:

  • Create a basic diagram for how the problematic situation currently is operating
  • Create two diagrams depicting how your proposed solutions will each operate
  • Write a 2-3 page summary linking the three diagrams.

You will embed your Visio diagrams into your Word doc.


Starbucks is one of the best known companies in the world.  It continues to enjoy increasing sales every year.  However, the company noticed that most of its sales were made by Rewards Program members who were kept abreast of the latest promos…

Individual Course Project Part 4 – Week 7

Starbucks Reward Program


The final report on the course project will include all of the work from previous assignments plus other observations. It should include the overall recommendation for the proposed solution and why it was selected.

The Report:

  • Must be 12-15 pages in length.
  • Follow APA format for title page, reference page, appendix, citations, etc.
  • At least six authoritative, outside references are required (anonymous authors or Web pages are not acceptable).
  • All DeVry University policies are in effect including the plagiarism policy.
  • Papers are due during Week 7 of this course.
  • Any questions about this paper may be discussed in the weekly Course Q & A Discussion topic.


The business analyst conducted an analysis of Starbucks’ Rewards program to determine how casual customers can be enticed to join it.  The company claims that a large part of its sales come from members of the program; thus, growing its membership will potentially lead to…26 Pages

BUSN 350 Course Project

Individual Course Project Part 5 – Week 8

Starbucks Reward Program


There is no question of the importance of an organization’s determined strategy; however, the emphasis at times requires repetition Just two of the necessary components of successful execution is leadership and teamwork. Everyone must be on board and working together to achieve optimal strategic implementation. As Naveen Jain once stated:

“Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or a battle; the win comes from basic blocking and tackling.”

Assignment Instructions

This week you will create narrated PowerPoint Presentation of the findings of your course project. This presentation will consist of seven slides (not including the Cover and Reference Slides) describing the chosen problem, the two solutions you developed to tackle this problem, and which of the two you selected to solve the problem. Your presentation would also include some validation of your suggested solutions.

Assignment Directions

Submit your completed assignment here by clicking the “Submit Assignment” button.


Starbucks Reward Program – PowerPoint Presentation

  • Starbucks is the largest coffeehouse company in the world (Lombardo, 2019)
  • Has over 75 million customers per month (Grill-Goodman, 2018)
  • As of April, 2018, Rewards program purchases increased to 39% of the company’s US sales (PYMNTS, 2018)…

BUSN 350 Course Project