BUSN 412 Reverse Innovation

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BUSN 412 Reverse Innovation 
Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then selling…

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BUSN 412 Reverse Innovation 

BUSN 412 Reverse Innovation

Discussions Week 4 All Students Posts 23 Pages 

Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then selling these innovations in developed markets. Companies are developing products in emerging countries like China and India for global distribution. Many of these products have been re-engineered and unnecessary functions stripped out of the product.

How will reverse innovation impact the U.S. marketplace? What specific products and companies do you expect to see impacted by this trend? How will this trend change the competitive landscape?…