BUSN115 Communication In Promotional Way

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BUSN115 Communication In Promotional Way
What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the…

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BUSN115 Communication In Promotional Way

BUSN115 Communication In Promotional Way

Discussions Week 5 All Students Posts – 30 Pages

What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news media, and the local community? Why? Do you know of any firms that aren’t responsive to your community? If so, describe the firm and tell us why it isn’t responsive. What are the consequences if a firm chooses to ignore such stakeholder groups?

There was a lumber mill in the area I grew up in that initially was not at all responsive to the community. It was clear cutting and dumping massive amounts of sawdust, dirt, and other runoff into the local river. While there were not specific laws in place stopping them from doing so at the time, they experienced a massive negative response from the local community. They were everything short of picketed for several months, their products were not bought by their neighbors, their employees faced ridicule and negative social pressure for even working there. Needless to say, they have drastically changed their ways in the last twenty years, but it took some significant pressure to do so…