BUSN115 Course Discussions Week 4

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BUSN115 Course Discussions Week 4
Think of a product you recently purchased and review your decision process. Why did you need…

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BUSN115 Course Discussions Week 4

BUSN115 Course Discussions Week 4

All Students Posts – 8 Pages

Purchasing Process – 5 Pages

Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision?

One of the latest big purchases I made was for my iPhone. I’ve heard personal reviews on the phone, I have also bought several previous versions of the phone and I own an iPad as well. I saw some advertising showing some of the new features on the new phone and didn’t need much probing after that. I have always loved this brand and can see myself owning it for a long time. I didn’t need much motivation to get this phone. I have to say I did not feel any guilt buying the phone, especially since I didn’t pay the cost up front, but I’m paying it off in payments. What really moved me to get the plus is the fact that it…

Advertising – 3 Pages 

Think about an advertisement (in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively—and you are a potential buyer of the product that was advertised—what changes would you make to the ad to make it more successful?

Our privacy is definitely being violated when we visit websites. I notice when I visit websites and later I’m browsing Facebook, there will be all kinds of ads for the types of products I was browsing previously on other sites, for example, I was looking for a bunk bed for my son, suddenly I get all kinds of adds for children’s beds popping up on my facebook page. This has happened for shoes, pet insurance, makeup, etc. So, in response to your question, the internet is definitely an invasion of privacy…