BUSN115 Ethical Considerations Discussions

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BUSN115 Ethical Considerations Discussions
You’re thinking about starting your own chain of upscale, drive-through…

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BUSN115 Ethical Considerations Discussions

BUSN115 Ethical Considerations Discussions

Week 4 All Students Posts – 32 Pages

You’re thinking about starting your own chain of upscale, drive-through espresso stands. You have several ideal sites in mind, and you’ve analyzed the industry and all the important statistics. You have financial backing, and you really understand the coffee market. In fact, you’ve become a regular at a competitor’s operation for over a month. The owner thinks you’re his best customer. He even wants to name a sandwich creation after you. But you’re not there because you love the espresso. No, you’re actually spying. You’re learning everything you can about the competition so you can outsmart them. Is this behavior ethical?

This behavior is ethical.  Few companies start from a unique idea.  Most have been started due to seeing a problem with a product or service.  When we see something wrong we have 3 choices; accept it, ignore it, or change it.  If one chooses the latter, that is where new business is born.  Seeing how things are done in a successful (or mostly successful business) is simply a form of market research.  Market research in itself is not unethical.  Copying the formula or process might be unethical.  Stealing a secret formula, method, or process would be considered unethical.  Trademarks and company names are covered (if the business is built correctly) by laws to protect them.  Patents cover formulae, and processes, as well as designs.  Any duplication of these items could be considered unethical.  Therefore, seeing how another business does business alone is not unethical.  Copying how a business does business might be unethical.  Stealing ideas and processes, designs, names, and trademarks would be unethical.  Simply doing market research is ethical…