BUSN115 Students Discussions Week 5

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BUSN115 Students Discussions Week 5
What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news…

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BUSN115 Students Discussions Week 5

BUSN115 Students Discussions Week 5

All Students Posts – 75 Pages

Communication: In a Promotional Way – 30 Pages

What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news media, and the local community? Why? Do you know of any firms that aren’t responsive to your community? If so, describe the firm and tell us why it isn’t responsive. What are the consequences if a firm chooses to ignore such stakeholder groups?

There was a lumber mill in the area I grew up in that initially was not at all responsive to the community. It was clear cutting and dumping massive amounts of sawdust, dirt, and other runoff into the local river. While there were not specific laws in place stopping them from doing so at the time, they experienced a massive negative response from the local community. They were everything short of picketed for several months, their products were not bought by their neighbors, their employees faced ridicule and negative social pressure for even working there. Needless to say, they have drastically changed their ways in the last twenty years, but it took some significant pressure to do so…

Blogs, Podcasts, and Social Media – 35 Pages

How have blogging, podcasting, and social media affected other media you use, like news sites, newspapers (either printed or online versions of the printed papers), or television? Do you think blogging is an influential word-of-mouth promotional tool? Why? Why not? Do you read newspapers now? If so, which ones? Why?

We are living in the digital information age with nearly half of all Americans get some form of local news on a mobile device, and 46% of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever before. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it. I think blogging is a very influential word of mouth promotional tool, especially for the popular bloggers. People will take what these people say and trust them 99% of the time, so if a popular blogger says [x] place has bad food, it can have a really bad effect on that place…