BUSN315 Course Discussions Week 1-7


BUSN315 Course Discussions Week 1-7
Business process improvement is a methodology which leaders use to analyze their current processes to see where…

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BUSN315 Course Discussions Week 1-7

BUSN315 Course Discussions Week 1-7

All Students Posts – 491 Pages

Week 1 All Students Posts – 78 Pages


Trade Barriers – 44 Pages


Choose one of the following countries: United States, China, Costa Rica, or India. How do you think trade barriers might benefit or harm them? How do you think a lack of trade barriers might benefit or harm them? Be specific about the types of trade barriers you are referring to.

Class, if you were a company owner who traded internationally, would you be for or against trade barriers? Why or why not?

Class, if one country, let’s call it Country A, was getting a benefit of free trade, but the other country, let’s name this one Country B, did not reciprocate, what could Country A do to protect its interests?  If you were a company owner who traded internationally, would you be for or against trade barriers? Why or why not?  If one country, let’s call it Country A, was getting a benefit of free trade, but the other country, let’s name this one Country B, did not reciprocate, what could Country A do to protect its interests?

Trade barriers and tariffs are necessary for all countries that are losing jobs and losing money. Trade barriers are often criticized for the effect they have on the developing world. Wealthier countries enforce trade barriers and set trade policies, goods such as crops that developing countries are best at producing still face high barriers. Trade barriers such as taxes on food imports or subsidies for farmers in developed economies lead to overproduction and dumping on world markets, thus lowering prices and hurting poor-country farmers. Tariffs also tend to be anti-poor, with low rates for raw commodities and high rates for labor-intensive processed goods…

Business Environment – 34 Pages


In the last 15 years, we have witnessed massive changes to every dimension of the business environment. Choose one of the dimensions of the business environment and discuss how changes in this dimension have affected businesses. How have these changes affected you as a consumer?

Class, how do technology advancements affect the human resources needs of a business?  What are some of the advantages?  Are there any disadvantages?

Tracking changes in the business environment is important because it lets you know what a company may need to improve in, add on or let go. For instance a company that does not offer online shopping would now begin to consider offering online shopping due to how popular and convenient it is. Adding this service could also bring more revenue.

It is important to track changes in the business environment because we (the consumer) interact with businesses on a daily basis. From the moment you wake up you are utilizing products and services (toothbrush & water). Throughout the day you will have your more typical consumer interactions such as going to the gas station and online shopping to your job and or school. Understanding that , it is important for me to at least have a basic knowledge of the different environments to become a more educated and efficient consumer to make better choices…

BUSN315 Course Discussions Week 1-7

Week 2 All Students Posts 67 Pages


US Economy – 32 Pages


If the United States’ economy was in recession, how would you expect the Federal Reserve System (the central banking system of the U.S.A.) to use its three primary tools for managing money supply? What would its goal be when utilizing these tools to improve the economy?

Class, if you are a company and a recession is on the horizon, what are some strategies you could employ to protect your firm and employees?  What is the role of the Fed in economic cycles, in helping to avoid drastic recessions or a full depression which has not occurred since the Great Depression in the 1930s?  What can and should the Fed do to avoid a recession – or should the Fed let a recession occur as a part of an economic cycle?

Companies need to be proactive not reactive during a downturn of the economy. Many companies start to layoff or reduce production immediately which causes lack of product and leads to more layoffs. Instead of being reactive in this way they should first consider the actual downturn and look ahead to markets where they could possibly sell just as much at maybe reduced cost. Let employees know what is going on and assist with a plan to make it through. Companies can plan for short term economics instead of making long term investments. They can also train their workforce to be more flexible making them able to do multiple jobs thus forming job security for them…

Social Responsibility – 35 Pages


In what ways could a large retailer (e ies..g., Wal-Mart, Home Depot) demonstrate social responsibility to its stakeholders? Discuss at least one of the core stakeholders in your answer.

Class, reportedly at one point, Wal-Mart hired the head of the Sierra Club to run its environmental program to become green.  Some say that it was a not-so-subtle attempt to quiet the critics, while others applaud its approach of hiring someone with a “green” background to help the company. What do you think? Was this a genuine attempt to take part in green efforts, or was it simply a ploy? Please explain your answer and your analysis of this.

Class, we discussed ethics and social responsibility in this thread, and the roles of individuals, the government, and businesses in making ethical decisions.  Many businesses have failed as a result of unethical decisions.  We also discussed the responsibility that businesses have to care about society, protect society, and give back to society.  Many companies do fulfill social responsibility obligations, and those are the ones that are respected by consumers.

Maybe this was a bit of both. The company needed some that could make a fast impact so hiring this person made that impact and the knowledge they could bring would allow them to build upon that market they needed help in. If they had an less than genuine reason for hiring this person, in the end it could help to make the company look better if they really utilized the positive knowledge of the  new employee to make the company come out in a better light…

BUSN315 Course Discussions Week 1-7

Week 3 All Students Posts 65 Pages


Marketing Strategies – 30 Pages


Why are marketing strategies different for products that are in different phases of the product life cycle? If you were a product manager in the energy drink category, what strategies might you recommend to your company?

The product life cycle affects the branding efforts of a marketing team. What are some ways that you would market a new product?  What are some other reasons that products go into decline?  As a marketer, what can you do if your product begins to go into decline?  Do you accept that and let the product continue to decline, or is there anything you can do?

Choosing focused groups within a certain target area or demographic would be a starting place to market new products. This can allow the product to gain traction then get it up and moving in the major markets to popular areas or stores. A company can also get products in the top advertising channels at the time which fit the product so maybe a video game for teens a focus advertising on chat platforms or other video games. An elder care facility would not work in this manner but may work on a national television channel which is watch by the proper age group…

Promotional Strategies – 35 Pages


Assume you are launching a new company nationwide that sells organic granola cereal and you have a relatively large budget for the initial launch. What types of promotional strategies would you use and why?

Marketing is much more than just advertising. As you know, promotion is just one of the four Ps of marketing. With that in mind, how different would your promotional strategy be with a new product and limited budget if you had a product that was a type of technology such as a computer or cell phone versus a household item (soap or detergent) or a home appliance? In other words, how does the product change the promotional strategy?

What are some of the other consumer characteristics that marketers look at in behavioral segmentation?  What product have you bought that might have been part of behavioral segmentation rather than related to your demographics, geographical location, or psychographic characteristics?

A mall is a great place to advertise, rent a spot within the mall and make sure to have awesome sales representative who know how to market your brand. A great introduction should always be in place if not people get board and will walk away, keeping them interested is the key. Using various marketing strategies can delay the life cycle of one’s product. As with everything that we know about what marketing can fall apart, know what to consider, have a good strategy is so important, not having it, and rushing yourself just to sell your product can be a disaster…

BUSN315 Course Discussions Week 1-7

Week 4 Discussions All Students Posts – 72 Pages


Management Functions – 38 Pages


Managers achieve their goals through planning, organizing, leading, and controlling. If you are a first-line manager, which of these functions is most important for achieving the goals of the organization? Why?

What is the difference between a manager and a leader?  Servant leadership is becoming very popular.  Are you familiar with this type of leadership?  What is it – what is an example?  Have you experienced in the workplace?

A first-line manager is often a direct supervisor over staff employees.  For this type of manager or supervisor, what other management function is crucial – organizing, leading, or controlling?

Leaders and managers are commonly considered one in the same. I disagree with this common perception because not all managers are good leaders. Managers and leaders share a common purpose of leading a team toward one common goal, but the methods and techniques used to get there can determine the difference between the two. Managers will have to demand that there assets are utilized for mission success when a leader encourages a team who his willing to achieve the task at hand on his behalf. Leaders understand what it takes to follow another lead when managers demand the respect based on title. I’m not saying there is no value in managing, but truly excellent managers are those who are also leaders. They encourage and lead by example. Leaders understand and help the team achieve the mission success. Leaders are those that have earned the respect of their subordinates rather than demanding it…

Human Resource Functions – 34 Pages


What are some ways that an organization might suffer if the HR function was not being performed very well?  Have you ever worked in HR, or with an HR staff member?  What experience did you have-what impression of HR did you develop from the experience?

One important function of HR is to keep the company in compliance with employment laws. Would you as a manager find it easy to keep up with all the employment and labor laws, or could it be more efficient for you to rely on HR to monitor laws, changes, and help you as a manager stay within the laws? What are some of the laws described in the reading this week?

The HR department is very vital to a company’s success. Unfortunately, I see many faults in our HR department in my place of work. There are many things that I wish would change but I feel like I have no power. I feel like people who speak up about their feelings end up getting fired or a bad name. One time, someone had submitted an anonymous complaint from our branch. The HR department came down to the branch and forced the person to own up to it when it was supposed to be “anonymous”. This is a terrible way to handle a situation especially coming from the HR department…

Week 5 Discussions All Students Posts – 72 Pages


Quality Management – 36 Pages


How is it possible that improving quality can actually lead to lower costs and higher profits? Can you think of products that have increased in quality but decreased in price over the last 10 years?  What is business process improvement?  What is it and why it is important for operations?  Can it also lead to lower costs and higher profits?  If so, how?

If you became the chief operating officer at a firm, what would be the first thing you would do to improve quality, and why?  If you were hired to come in and manage a company in this top role as CEO, what would be the first thing you would want to evaluate?  What would be your priority?

Business process improvement is a methodology which leaders use to analyze their current processes to see where improvement is needed within the business. Business must be able to find their weaknesses in order to improve business and sales.  If a business cannot improve and find their faults and weaknesses they may fail or become stagnant. The process can ultimately led to lowering costs and improved profits by allowing the company to run more efficiently…

E-Commerce – 36 Pages


How has the emergence of e-commerce and social networking changed how you live your daily life? How would your life be different if we went back in time 20 years and you didn’t have access to the technologies you do today?

We did not have computers or the internet when I was growing up.  However, my nine-year-old niece asked her mother what came first – the computer or the TV.  Most young people today have grown up with computers.  To add to the question above, consider if you would be able to get a college degree at this point in your life if online education was not available.  How else has today’s technology changed your life or the lives of the generation now growing up?  Is it all good?

If you became a CEO of a company that had little technology deployed, what would be the first technology you would deploy and why?  If you were in charge of computer and network security, what types of protection would you put in place to block out hackers or unauthorized persons, and why would this be your choice?

Being able to go to school and not have to physically be there, the flexibility of online classes, and the quick pace I am able to complete my degree are all aspects and benefits that technology has afforded me. These are all very instrumental in keeping a good balance between work, school, and my family.  I think it is also very cool for my children as they grow up that they have all of these options available to them. When I had just graduated high school, online degrees were very new and there weren’t a whole lot of programs. The status quo was still to go to junior college or a big university. My children will now not be limited by circumstances or even money when it comes to getting a college education. I plan on continuing my education past my first degree because I really just enjoy learning and that is a good thing. Are their cons to it? I am sure there are. You lose a lot of the “college experience” and you don’t get the opportunity to work with people as often or in the same situations you will encounter in the job market. But of course if you are working while you’re going to school, you are also getting valuable experience that regular college students do not get to experience. That experience goes a long way when you do graduate…

BUSN315 Course Discussions Week 1-7

Week 6 Discussions All Student Posts – 68 Pages


Financials – 33 Pages


Imagine that you were going to invest $1 million into a company and could only have access to one of the following: the balance sheet, income statement, or statement of cash flows. Which of these three financial statements would you choose to analyze and why?

Many students do not like to study financial and accounting issues.  Why do we have financials? What is the purpose of these topics in the first place? Why are they important – or are they?

When managing finances, there are implicit costs and explicit costs.  What’s the difference between the two – what are examples of each, whether in a business organization or a personal situation?  There are two types of accounting that people often discuss – financial accounting and managerial accounting.  What are the major differences between the two?  Or is there a difference?

We have financials so that we can easily access the financial health of the business when needed. These financials tell us when there is an issue or where the company is making money and where they may be losing money. When we work in or lead a business we need to know the performance of departments and areas, if we can determine where failure is it can be fixed or reconfigured…

Debt vs Equity – 35 Pages


Under what circumstances is it useful for a firm to finance its cash needs with debt instead of equity? Since equity financing doesn’t result in interest costs, why wouldn’t the firm always just finance with equity?

Some experts recommend that you not borrow money to start a business. Do you think this is good advice?  Why or why not?  Class, the textbook describes several possible sources of business funding.  What are some of these sources?  If you were a business owner or wanted to start a business and had to choose a source of funding, which source would you choose and why?

Selling corporate bonds could be a good option.  What about commercial paper or money market mutual funds?  What are those, and would you use either of those?

Starting a business is very risky, especially if you have to borrow money. It would be ideal for people not to borrow money but like you said it’s not always the case. I think most small businesses start off this way. Unfortunately, you just have to be willing to take a risk and we all know that with taking risks, there are negative consequences. A negative consequence could be that the business doesn’t do well and you are stuck paying back the business loan from your own personal money. This is why most people would rather not take a loan out if possible…

BUSN315 Course Discussions Week 1-7

Week 7 Discussions All Students Posts – 69 Pages


Legal Form of a Business – 36 Pages


What are the key advantages of forming a corporation? Why do we have a form of business that, as the text says, is like an “artificial person”?  What is a franchise?  What are some examples?

What are your thoughts on this choice by Howard Schultz, the CEO of Starbucks?  What are some of the benefits of not franchising, but maintaining control?  Is Starbucks losing out in any way by not franchising in the U.S.?

There are disadvantages such as this in buying a franchise, however, there are also advantages.  If you were going to start a business, would you be interested in a franchise, or would you prefer to start your own business from scratch, without any ties to a franchise?  Why would you make the choice you state – what would influence your decision?

A franchise is a type of business that pays a company to use their name, products, services, and products. To me its a great way of owning a business without having to figure everything out on your own. The plan usually has been proven successful by the franchisor, and the franchisor also gives you resources to operate. A company will license its brand and products to other small businesses and owners for a fee. McDonalds, for example, is operated mostly by franchises. John Doe wants to own his own business, so he can go to McDonalds and pay a fee to have his own McDonalds. John Doe then becomes the franchisee and typically bases an initial fee for the license and then monthly based on sales revenue or whatever is specified in the agreement. The franchisee (John Doe) then operates a McDonalds and is given resources for hiring, operations, ordering, and so much more. That’s a huge benefit as most of these companies who license it out already have policies, procedures, and processes in place to make the franchises run easier. That also ensures that they continue to receive the franchise income…

Entrepreneurial Characteristics – 33 Pages


How do you rate yourself on each of the six “entrepreneurial characteristics”? Why are these characteristics so important?  The word entrepreneur is a French word meaning “risk taker.” What are some of the risks entrepreneurs take when starting their own companies?

There are a lot of sources that entrepreneurs can access.  An important one is the Small Business Administration (SBA.gov).  Have any of you used information from this site?  If not, take a look at it – could you use some of the information if you wanted to begin a business?

Another characteristic of entrepreneurs is a high internal locus of control.  What is “locus of control” – in your own words, what is the difference between an internal locus of control and an external locus of control?  Can a person have an internal locus of control that is too high or too strong? Why or why not?

The first risk I think about, as a father and husband, is losing that steady income stream. When someone decides to start their own company, it typically can’t be done while you are working another job. You have to be all in and that usually means leaving that steady paycheck, benefits, and security. Going along with that is the risk of failure. The U.S Bureau of Labor gives statistics that 20 % of small businesses fail within the first year, and that number grows to 50% over a five year period (lending tree). Those are not great odds especially considering the time and finances at stake. It takes a lot of capital to get a business going so that proves challenging and if your liability is not limited, a failing business can mean the IRS will come after you…

BUSN315 Course Discussions Week 1-7