BUSN315 Discussions Week 3

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BUSN315 Discussions Week 3
Why are marketing strategies different for products that are in different phases of the product life…

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BUSN315 Discussions Week 3

BUSN315 Discussions Week 3

All Students Posts 65 Pages

Marketing Strategies – 30 Pages

Why are marketing strategies different for products that are in different phases of the product life cycle? If you were a product manager in the energy drink category, what strategies might you recommend to your company?

The product life cycle affects the branding efforts of a marketing team. What are some ways that you would market a new product?  What are some other reasons that products go into decline?  As a marketer, what can you do if your product begins to go into decline?  Do you accept that and let the product continue to decline, or is there anything you can do?…

Promotional Strategies – 35 Pages

Assume you are launching a new company nationwide that sells organic granola cereal and you have a relatively large budget for the initial launch. What types of promotional strategies would you use and why?

Marketing is much more than just advertising. As you know, promotion is just one of the four Ps of marketing. With that in mind, how different would your promotional strategy be with a new product and limited budget if you had a product that was a type of technology such as a computer or cell phone versus a household item (soap or detergent) or a home appliance? In other words, how does the product change the promotional strategy?

What are some of the other consumer characteristics that marketers look at in behavioral segmentation?  What product have you bought that might have been part of behavioral segmentation rather than related to your demographics, geographical location, or psychographic characteristics?…