BUSN315 Marketing Strategies Discussions

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BUSN315 Marketing Strategies Discussions
Choosing focused groups within a certain target area or demographic would be a starting place to…

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BUSN315 Marketing Strategies Discussions

BUSN315 Marketing Strategies Discussions

Week 3 All Students Posts – 30 Pages

Why are marketing strategies different for products that are in different phases of the product life cycle? If you were a product manager in the energy drink category, what strategies might you recommend to your company?

The product life cycle affects the branding efforts of a marketing team. What are some ways that you would market a new product?  What are some other reasons that products go into decline?  As a marketer, what can you do if your product begins to go into decline?  Do you accept that and let the product continue to decline, or is there anything you can do?

Choosing focused groups within a certain target area or demographic would be a starting place to market new products. This can allow the product to gain traction then get it up and moving in the major markets to popular areas or stores. A company can also get products in the top advertising channels at the time which fit the product so maybe a video game for teens a focus advertising on chat platforms or other video games. An elder care facility would not work in this manner but may work on a national television channel which is watch by the proper age group…