BUSN319 Course Discussions Week 2

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BUSN319 Course Discussions Week 2
What information can you find that will help you to estimate the size of the market…

SKU: BUSN 319 Understand Consumers and Target Marketing  Categories: , Tags: , , ,

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BUSN319 Course Discussions Week 2

BUSN319 Course Discussions Week 2

Understanding the Market and Consumer BehaviorAll Students Posts 65 Pages

Visit the U.S. Census website at… What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Class, visit Nielsen’s MyBestSegments site and insert the zip code for your marketing plan topic,How can you utilize information from this service for your business?

Nielsen MyBestSegments allows you to examine U.S. consumers through the lens of Nielsen Segmentation systems Nielsen PRIZM Premier, Nielsen PRIZM, Nielsen P$YCLE and Nielsen ConneXions. Using descriptive segments with detailed demographic and lifestyle traits, you can use Nielsen Segmentation to obtain a comprehensive view of your customers to reveal:
Who are my best customers?
What are my best customers like?
Where can I find my best customers?
How can I reach my best customers?

The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame?

The seniors are a great group to focus on because they are patient (most of the time), when you try to teach them something new. I have several coworkers who are intimidated by change, especially change that happens as such a quick rate like technology.  Once they understand what they are doing, they become calm and are more willing to try new things like Skype for an example.  We have so many technical options to use at work that can make communicating with our co-workers from all over the country that it only makes sense that they learn what technology programs are available to them.  I shared the Census website with one of my co-workers and she is hooked on the information that is available.  She plans to retire in 3 years and she is looking for the best neighborhoods for seniors to retire to in our area…