BUSN319 Course Discussions Week 3

$4.75

BUSN319 Course Discussions Week 3
Discuss how marketers use primary data and secondary data, and provide some examples

SKU: BUSN 319 Research Segmentation Categories: , Tags: , , ,

Description

BUSN319 Course Discussions Week 3

BUSN319 Course Discussions Week 3

Targeting and Positioning –Discussions Week 3 All Students Posts – 85 Pages

Discuss how marketers use primary data and secondary data, and provide some examples. Feel free to help your classmates by sharing sources you’ve found while working on your Course Project!

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

What data collection methods yields the best usable data, well according to marketresearchworld.net this really depends on what you are looking to achieve from the results of your research. Are you looking to see which people like the product you’ve created most? Or see which form of advertising has the best effect on a specific group? This would require Quantitative research.

Class, what are the challenges posed by secondary data collection and those posed by primary data collection? How would you suggest overcoming the challenges?

Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

Class, what are some criteria used in forming meaningful segments?

Marketing research focuses on understanding the customer, the company, and the competition. These relationships are at the core of marketing research. Companies must understand and respond to what customers want from their products. However, this relationship is always influenced by competitors and how their products are received by your market. Thus, you must clearly identify the customer, company, and competition before developing a research project like what we are currently doing…