BUSN319 Course Discussions Week 4

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BUSN319 Course Discussions Week 4
Discuss why it’s important to test new products prior to launch, and provide an example of a type

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BUSN319 Course Discussions Week 4

BUSN319 Course Discussions Week 4

Product Life Cycle – Week 4 Discussions All Students Posts – 83 Pages

Discuss why it’s important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Choose a life cycle stage and give an example of a product in that stage. Would you market it any differently?  Can you provide an example of a product that found life after the decline stage in the PLC. What do you think facilitated the revival?  Products can be goods, services, or ideas. So far, we have mostly discussed goods. Now, let’s talk about the intangible aspect of products, which are services. What distinguishes services from goods? Please provide examples.  Some have said that a brand is a promise. What does that mean and why is having a strong brand an advantage to a company and to the consumer?

Take a vehicle for instance. Before a vehicle is mass produced they build the most important components of the car to get it ready for testing. Frame, seats, steering wheel, tires, etc. They place all the airbags in place and set up a crash course test. This is what I would say is the most important test to a vehicle there is before going into production. Now days there is a lot more going into the testing. Take this for example: the other day I watched a video on the Tesla predicting a car crash and being able to stop in time. The test was a success when the Tesla could tell there was a car in front of it and was able to slow down. But when they car in front of the Tesla swerved out of the way the Tesla always hit the next car because it couldn’t read the next car in time…