BUSN319 Course Discussions Week 6

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BUSN319 Course Discussions Week 6
Discuss how brand managers integrate social media into their communications strategies

SKU: BUSN 319 Integrated Marketing Communication Categories: , Tags: , , ,

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BUSN319 Course Discussions Week 6

BUSN319 Course Discussions Week 6

Social Media Marketing – Week 6 Discussions All Students Posts – 66 Pages

Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

Please respond to the graded topic prompt above with either a text reply or by posting a multimedia response, and verify that your submission posts.

Describe Public Relations? Give examples.  Are there any memorable mottos, jingles, slogans, or logos that help remind you of a company?  What is Integrated Marketing Communications and why is it so important in the 21st century for marketers to embrace this?

Essentially, advertising must take into consideration the right objectives, for the right target market, within budgetary constraints.
In general, what are some of the advantages or disadvantages of any of the following: television, radio, magazines, newspapers, Internet, outdoor, telephone, direct mail, and personal selling?

Integrated marketing was created to unify and be a seamless experience for a company’s customers to interact with their company and/or brand. This is an attempt to bring all aspects of marketing communication together by the use of advertising, direct marketing, sales promotion, public relations, and social media. This is accomplished through a mix of tactics, media, activities, methods, and channels so that they will all work together as a united force. This is a process that is designed to ensure all communications and messaging strategies are constant across all the channels used and are focused on the customers…