BUSN319 Course Project Topic Proposal

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BUSN319 Course Project Topic Proposal
Your topic must be for a new product or service. Because this is an applied project and…

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BUSN319 Course Project Topic Proposal

BUSN319 Course Project Topic Proposal

“A Mobile APP – Daily Priorities” A+

During Week 1, your team will select a topic for the marketing plan, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) must be on that same topic. You may not change your marketing plan topic without approval from your instructor.

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

For Week 1, collaboratively write a two-page description of your product, including the following.

  1. Information about ownership and company structure
  2. A description of product
  3. A mission statement
  4. Marketing goals
  5. Who a typical customer might be

Each team member must submit a copy of the Topic Proposal to the Week 1: Course Project Topic Proposal Upload module in Canvas for grading by your instructor.

Preview:

Daily Priorities will be owned by a team of people, that is, the members of the project team. They will be equal partners in this initiative. The company will be registered as an LLC (Limited Liability Company), as this form protects the members’ or company owners’ assets from the business’ creditors…

Week 1: Topic Proposal

Topic Proposal will be evaluated as follows.

CategoryPoints%Description
Documentation, Formatting, and Editing525%Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct. APA guidelines are followed.
Content1575%Quality work includes a topic selected for a new product (good or service) and a proposal that is approximately two pages in length and contains the following.

1.      Ownership and company structure

2.      Description of the product

3.      Mission statement

4.      Marketing goals

5.      Target customer

Total20100%A quality submission will meet or exceed all of the above requirements.

BUSN 319 Course Project Topic Proposal

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