BUSN319 Discussions Week 1

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BUSN319 Discussions Week 1
When you go for a job interview, is marketing taking place? Please discuss…

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BUSN319 Discussions Week 1

BUSN319 Discussions Week 1

Week 1 Discussions All Students Post – 58 Pages 

What is Needed for Marketing to Occur? – 30 Pages 

  1. When you go for a job interview, is marketing taking place? Please discuss your reasons for answering yes or no.
  2. Think about your day today. How many times were you in a position when you fulfilled the criteria for marketing to occur? What were you marketing?
  3. What are the different kinds of things that can be exchanged in marketing? Give some examples….

Strategic Marketing Process  28 Pages 

IBM: Using Strategy to Build a Better Planet. Read the case study on pages 46 and 47 in the text. Use the following questions as a guide to participate in the discussion.

  1. What is IBM’s Smarter Planet business strategy? How does this strategy relate to IBM’s mission and values?
  2. Discuss the strengths, weaknesses, opportunities, and threats associated with IBM’s Smarter Planet initiative.
  3. What are the relevant trends for IBM to consider for the next 3 to 5 years?…