BUSN319 Using Social Media

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BUSN319 Using Social Media 
What are some ways that brand managers use Facebook to converse…

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BUSN319 Using Social Media

BUSN319 Using Social Media

Discussions Week 6 All Students Posts 32 Pages 

What are some of your favorite social networks? Read the Marketing Matters box on page 501.

  1. Which is your favorite social network? Why?
  2. How is user-generated content presented by someone using Facebook?
  3. What are some ways that brand managers use Facebook to converse with a brand’s fans?

We work really hard to get those “likes” and followers, but then how do we maintain and nourish the digital conversation with them?…