BUSN350 Course Project Week 3
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BUSN350 Course Project Week 3
Design and create a survey to measure the business issue, problem that you identified in Part I-
Description
BUSN350 Course Project Week 3
BUSN350 Course Project Week 3
Starbucks Reward Program A+
Criteria
Design and create a survey to measure the business issue, problem that you identified in Part I of your project. Collect information from a functionally diverse population and apply critical thinking to capture meaning from survey results. You are to use the survey polling software Survey Monkey. You can find the Survey Monkey site at www.surveymonkey.com. You should have at least 10 survey respondents.
What You Need To Do
Business analysts use a variety of tools to gather information and feedback about a project. One of these tools is surveying stakeholders. In this exercise, you will create, design, administer, and evaluate the results of a stakeholder survey. The stakeholders may be part of your course project or they may by any other group of individuals you wish to survey.
- Choose your Issue and Design your Survey. The first task is to choose the business issue you will analyze. Create a schedule of activities to measure the issue that includes identifying the correct stakeholders, selecting the best business analysis techniques, managing requirements, and identifying necessary progress assessments.
- Construct a diagram of the inputs, tasks, and outputs to map the Survey Monkey survey
- You can see examples of this diagram in front of each chapter in the BABOK®.
- Define your survey objective. What are you going to survey? What questions are you going to ask? What is the objective of the survey? What will you do with the information?
- To build your Survey Monkey survey go to the website: surveymonkey.com and register for the basic service. After you have registered, review these tutorials:
- Getting Started
- Question Types
- Survey Templates
- Customization
- Response Validation
- Skip Logic
- Printable PDF File
- Design a 5-10 question survey to obtain the information you need to address your project queries
- Identify Your Stakeholders
- Run Your Survey.
RUBRIC
| Individual Course Project – Part II | ||||||
| Criteria | Ratings | Pts | ||||
| This criterion is linked to a Learning OutcomeContent All key elements of the assignment are covered in a substantive way. Page count met. Major points are stated clearly, are supported by specific details (examples or analysis), and are organized logically. The paper links theory to relevant examples of current experience and industry practice. Provided depth and clarity. |
| 60.0 pts | ||||
| This criterion is linked to a Learning OutcomeGrammar and Spelling Paper is well written and is college level writing. Rules of grammar and punctuation are followed. Spelling is correct. Follows APA format. |
| 20.0 pts | ||||
| This criterion is linked to a Learning OutcomeOrganization & Cohesiveness Paper was organized, has topical flow, and used appropriate industry vocabulary, concepts, and theory. Paragraph transitions are present and logical, flow maintained throughout paper. Sentences are complete, clear, and concise. Sentence transitions are present and maintain the flow of thought. |
| 20.0 pts | ||||
| Total Points: 100.0 | ||||||
Preview:
The business issue that will be analyzed for this project is to determine why Starbucks customers do not join the company’s Rewards Program and to determine what will make them join the program. It has been found that Rewards program members make more purchases than…
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