BUSN369 Global Business Considerations

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BUSN369 Global Business Considerations
Name the four primary elements of culture and describe why they are important when marketing products…

 

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BUSN369 Global Business Considerations

BUSN369 Global Business Considerations

Discussions Week 3 All Students Posts 37 Pages

Name the four primary elements of culture and describe why they are important when marketing products and services internationally.  What would be the benefit if a nation focused on educating the population and used that increase in education as a competitive advantage?  What would be the benefit if a nation focused on educating the population and used that increase in education as a competitive advantage?

If we break out commitment to our values and ethics just to do business in another country, it may help us in the short term but we have really done ourselves long term damage that may compromise our growth and sustainability. Have you ever heard of the story of Kathy Lee Gifford’s clothing line?  One thing we need to remember is that all firms, countries, etc. have a culture. The key is to make sure they have the culture that they want. Thoughts?…