BUSN412 In the News

$12.50

BUSN412 In the News
This project is intended to provide current material for class discussion and review. This material must relate…

Description

BUSN412 In the News

BUSN412 In the News

GMC Week 2 A+

This project is intended to provide current material for class discussion and review. This material must relate to your Course Project subject. To receive full credit for this requirement, submit the In the News during Week 2. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., Business Strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome. These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from this week’s readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144).

Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet points that fully addresses the following points in this order.

The organization you have chosen for your Course Project by name,

Why and how the news material is important and relevant to the course content using specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook, and

What practical managerial implications the material has.

Preview:

GMC’s problems began when criticisms grew due to the “environmentally noxious single-use coffee pods” (Khalili, n.d.) they use for their Keurig brewing system. Most of GMC’s sales come from the vending of “nonrecyclable, nonbiodegradable coffee pods” (Khalili, n.d.), which are designed to be disposed at…