BUSN412 Yahoo Case Analysis


BUSN412 Yahoo Case Analysis
Briefly describe the company in the case analysis. What is their primary business, who were the officers…

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BUSN412 Yahoo Case Analysis

BUSN412 Yahoo Case Analysis

A+ Week 3

Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points)


Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points)


How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)

Specific STRATEGY(S)

Choose two specific strategies from this list.

– Ensuring Coherence in Strategic Direction (pages 26–32)

– Value Chain Analysis (pages 81–93)

– Resource View of Firm (pages 93–104)

– Industry Life Cycle Strategies (pages 187–195)

– Portfolio Management (pages 214–220)

Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points)


If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points)


What do you think of this case study? Describe what you believe are the lessons learned from this case. (10 points)


Yahoo! Inc. belongs to the internet information providers industry and is globally known for its internet portal and search engine, Yahoo Search, among others.  Its popularity in its field has triggered smaller companies to follow suit and create their own search engines, directory facility, emailing capability, news feature, online games, video sharing capabilities, and social media sites, among others.  Yahoo Inc. is still very much in business until now as it is one of the widely used search engines globally.  The key players include…