BUSN460 Missions Vision and Values

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BUSN460 Missions Vision and Values
How does a corporation determine what direction they will take in the marketplace? The first…

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BUSN460 Missions Vision and Values

BUSN460 Missions Vision and Values

Missions, Vision & Values – 36 Pages

How does a corporation determine what direction they will take in the marketplace? The first three elements of setting this direction are Mission Vision and Value Statements. What do these mean? How do they impact decision-making at a corporation?

mission statement is a concise explanation of the organization’s reason for existence. It describes the organization’s purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

vision statement looks forward and creates a mental image of the ideal state that the organization wishes to achieve. It is inspirational and aspirational and should challenge employees. Questions to consider when drafting vision statements might include:…