CUTCO Corporation Case Study

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CUTCO Corporation Case Study
Read the CUTCO Corporation Case Study, and answer the questions below in essay format…

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CUTCO Corporation Case Study

CUTCO Corporation Case Study

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Read the CUTCO Corporation Case Study, and answer the questions below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Explain what is direct selling?
  2. How would one respectively characterize CUTCO Corporation and Vector Marketing Corporation?
  3. How is CUTCO cutlery marketed? What marketing channels are being used?
  4. Does Vector Marketing Corporation use a single marketing channel, dual distribution, or multi-channel marketing? Explain.
  5. What are the possible sources of channel conflict?
  6. What growth driver should serve as a strategic focus for CUTCO? Why?
  7. What activity by Vector Marketing is being evaluated for channel modification? What decisions need to be considered, and do you think Vector Marketing should continue or discontinue the activity?

 Preview:

“Direct selling is face-to-face selling away from a fixed business location” (Kerin & Peterson, p. 398).  It is one form of no-store retailing.  It uses a push marketing strategy and employs very little advertising.  Most of the direct selling companies are small…