GSCM 206 Design of Goods and Services

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GSCM 206 Design of Goods and Services
How important are the product design and the voice of the customer? How important are the product design…

 

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GSCM 206 Design of Goods and Services

GSCM 206 Design of Goods and Services

Discussions Week 2 All Students Posts 36 Pages 

How important are the product design and the voice of the customer? How important are the product design and the voice of the customer during a new product development? What is the impact of the product life cycle on managing the supply chain?

Can you think of a product that was developed that became a huge hit that the customer’s didn’t know they wanted?  Why do you believe there are some companies always in control, while others seem to operate by putting out fires all the time and cannot design a product to meet the customers needs?

If you were selecting suppliers for your company for initial production in order to fulfill the voice of the customer; would you select a supplier that was a large conglomerate with multiple resources, or an independent company with low over-head costs? Why?

Let’s use automobiles as an example. The Honda Accord is one of the longest running vehicle platforms. The longevity of the vehicle has allowed Honda the ability deliver a design of goods from the voice of the customer that meets the demand. On the other hand, there are other companies that “refresh” the vehicles every 3-4 years. Would you choose to continuously “refresh” your product, or allow the product to mature? Why?…