ECOM 210 E-tailing Discussions

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ECOM 210 E-tailing Discussions 
What are Amazon.com’s critical success factors? Is its decision not to limit its sales to books…

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ECOM 210 E-tailing Discussions 

ECOM 210 E-tailing Discussions

Week 2 All Students Posts – 39 Pages 

What are Amazon.com’s critical success factors? Is its decision not to limit its sales to books, music, and movies, but to offer a much broader selection of items, a good marketing strategy? With the broader selection, do you think the company will dilute its brand or extend the value proposition to its customers? In this thread we’ll be looking more specifically at B2C e-commerce.  We want to understand the techniques that have been used to bring customers into e-commerce relationships and we want to understand more about some of the factors that make e-commerce unique.  That may bring us to discussions related to market segmentation, the use of data in online environments, methods of driving traffic (which is part of enticement), and handling objections (eg. security, privacy, etc).  The end goal is to understand some of the key advantages (and hurdles) for e-commerce specifically with relation to B2C or more traditional retail style e-commerce sites.

How is the approach to enticing customers to an “online relationship” different for pure-play internet companies like Amazon and Netflix vs. multi-channel companies like Barnes and Noble, Blockbuster or Walmart? How is the internet different from some other media types with regard to the ability to personalize content for specific segments of consumers?…