ECOM 210 Final Exam


ECOM 210 Final Exam 
(TCO 8) To avoid getting inaccurate information from participants of online surveys, marketers learn about customers by…

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ECOM 210 Final Exam 

ECOM 210 Final Exam


(TCO 2) The exchange of updated information with other computing devices is called (Points : 5)


Data transferring.



(TCO 2) All of the following describe retailing except (Points : 5)

A retailer is a sales intermediary.

Many manufacturers sell directly to consumers and through wholesalers and retailers.

E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the intermediary.

Companies that produce a large number of products, such as Procter & Gamble, do not need retailers for efficient distribution.

(TCO 2) _____ enables the determination of the location of an enabled device. (Points : 5)





(TCO 3) Software tools that scout the Web for stores that sell similar items at low prices are called (Points : 5)

Shopping portals.


Shopping browsers.

Intelligent search engines.

(TCO 3) Companies that implement social computing technologies on their own websites need to view it primarily as (Points : 5)

a way to improve customer communication.

a way to track customer satisfaction.

a sales tool.

a customer service tool.

(TCO 3) Which of the following is an example of disintermediation? (Points : 5)

In addition to selling through catalogs, a firm begins to sell online.

In addition to selling through department stores, a firm begins to sell online.

Instead of selling through catalogs, a firm begins to sell online.

In addition to selling through catalogs, a firm begins to sell through department stores.

(TCO 3) In an e-market, Federal Express is an example of a(n) (Points : 5)


service provider.

content disseminator.

viral marketer.

(TCO 4) All of the following are true about a value proposition except (Points : 5)

a value proposition is a revenue model.

a value proposition refers to the intangible and non-quantitative benefits that a company can derive from a business model.

a value proposition defines how a company’s product or service fulfills the needs of customers.

a value proposition is an important part of any marketing plan of any product or service.

(TCO 4) Authentication can be based on the public key infrastructure (PKI), which is based on (Points : 5)

message digest.



key space.

(TCO 4) A host-based intrusion detection system (IDS) (Points : 5)

Uses rules to analyze suspicious activity at the perimeter of a network or at key locations in the network.

Resides on the server that is being monitored where it can detect whether critical or security-related files have been tampered with or whether a user has attempted to access files that he or she is not authorized to use.

Can perform certain actions when an attack occurs, such as terminating network connections based on security policies.

Consists of information system resources, firewalls, routers, web servers, database servers, and files that look like production systems but do no real work.

(TCO 5) What looks like a credit card or debit card, acts like a credit card or debit card, but isn’t a credit card or debit card? (Points : 5)

Stored-value card

Closed-loop card

Open-loop card

All of the above

(TCO 5) Why should EC companies comply with ethical privacy practices? (Points : 5)

Customers need to trust that the online marketplace and its businesses will not violate the right to privacy.

Unethical privacy practices can have both immediate and long-term negative business consequences.

Violators expose themselves to harsh penalties from various government agencies and victimized customers, as well as bloggers and consumer interest groups.

All of the above

(TCO 7) Ethical issues raised by m-commerce include all of the following except (Points : 5)

Limited access to data and documents.

Privacy invasion.

Infringing on workers’ personal time.


(TCO 7) All of the following are security-related issues of m-commerce except (Points : 5)

Posttransaction security issues of auditing and nonrepudiation are less difficult because cell phones have the ability to store the digital equivalent of a receipt.

The basic security goals of confidentiality, authentication, authorization, and integrity are just as important for m-commerce as they are for e-commerce.

As the capabilities of cell phones and PDAs increase and converge, the threat of attack from malicious code increases.

An appropriate level of security must be maintained on each network that traffic flows through, in spite of the fact that interoperability among the various networks is difficult.

(TCO 8) A website provides details on a manufactured product. What type of website is this? (Points : 5)





(TCO 8) Which of the following is not one of the steps in business formation? (Points : 5)

Identify a customer or business need.

Construct an interactive website.

Investigate the opportunity.

Determine the business owner’s ability to meet the need.

(TCO 1) Write a short essay that defines the term e-commerce, then describe how companies have utilized this new medium. (Points : 35)

E-commerce is the purchasing and selling of any goods or services, or the transmitting of data or funds over an electric network (the Internet). ..

(TCO 4) Compare current motives of hackers to those of the past. (Points : 35)

A typical hackers motivation for doing what they do is either curiosity, commercial gain, or political/ideological propagation.

In the past, a hacker’s ethics…

(TCO 2) List and describe the four basic types of B2B transactions and activities. (Points : 35)

The four basic types of B2B transactions are as follows:

  1. Sell-side
  2. Buy-side
  3. Exchange
  4. Supply chain improvements and collaborative commerce.

A sell-side transaction focuses on one selling to many different …

(TCO 6) Discuss the role of intermediaries in B2B. Distinguish between buy-side and sell-side intermediaries. (Points : 35)

The major role of intermediaries in B2B transactions is to make sure that buy-side and sell-side conditionals coincide. Buy-side transactions…

(TCO 6) Define e-Procurement(Points : 35)

e-Procurement refers to web based procurement networks in which case one or multiple businesses source out their suppliers at the lowest …

(TCO 3) Explain how personalization is done in e-Commerce. (Points : 35)

Personalization in e-Commerce is the matching of services, advertising…

(TCO 2) Mobile devices used in m-commerce include (Points : 5)

Cell phones and smart phones.
Portable computers.
All of the above

(TCO 2) What is an example of mobile entertainment that you might utilize via your smartphone? (Points : 5)

Music and video
Mobile games
Mobile gambling
All of the above

(TCO 2) Infrastructures that support mobile computing are (Points : 5)

Mobile devices, network access points, and servers.
WAP gateways, GPS locators, and GPS satellites.
PDAs, smartphones, and PCs.
Web servers, mobile devices, and microbrowsers.

(TCO 3) Companies that have both a physical location and an online website are called (Points : 5)

Brick-and-mortar retailers.
Virtual or pure-play companies.
Click-and-mortar retailers.
Channel partners.

(TCO 3) The ethical issue by collaborative filtering is (Points : 5)


Invasion of privacy.
Theft of intellectual property.


ECOM 210 Final Exam

(TCO 3) A company that creates and manages many-to-many markets is called a (Points : 5)

Market maker.
Transaction broker.
Content disseminator.
Viral marketer.

(TCO 4) Access to a network should be based on (Points : 5)

The policy of least privilege, where access to network resources is blocked and permitted only when needed to conduct business.
The policy of acceptable use, where access is restricted by the firewall.
Role-specific security protocols, where access is limited by a user’s level of trust.
The policy of need to know, where access by all nonemployees is blocked.


(TCO 4) All of the following are characteristics of access control except (Points : 5)

Access control determines which persons, programs, or machines can legitimately use a network resource and which resources he, she, or it can use.
Access control lists (ACLs) define users’ rights, such as what they are allowed to read, view, write, print, copy, delete, execute, modify, or move.
All resources need to be considered together to identify the rights of users or categories of users.
After a user has been identified, the user must be authenticated.
(TCO 4) Which of the following does not describe threats or attacks? (Points : 5)

(TCO 4) All of the following are important security functions of proxy servers except (Points : 5)

(TCO 5) Sears’s marketing strategy would best be described as (Points : 5)

ECOM 210 Final Exam

Brick-and-mortar strategy.

Shared service mall strategy.

Click-and-mortar strategy.

Direct marketing from a manufacturer.

(TCO 5) The combination of the encrypted original message and the digital signature using the recipient’s public key is called (Points : 5)

(TCO 5) Factors that come into play in determining whether a particular e-payment method achieves critical mass include all of the following except (Points : 5)

Hardware and software independence

Full traceability of the buyers

The degree of security of the transfer

Interoperability with other enterprise systems and applications

(TCO 6) Which of the following is a private B2B e-marketplace? (Points : 5)

Company Autosmart sells machine parts to their 20 distributors using their print catalog

Company Autosmart participates with other producers and buyers to sell and buy machine parts on a central Web site

Company Autosmart sells machine parts to their 20 distributors on their Web site

Company Autosmart sells CDs to the public on their Web site

(TCO 7) This is an exclusive right of the author or creator of artistic property to print, copy, sell, license, distribute, transform to another medium, translate, record, perform, or otherwise use it. (Points : 5)
(TCO 8) To avoid getting inaccurate information from participants of online surveys, marketers learn about customers by observing their behavior using each of the following except (Points : 5)Transaction logs that record user activities at a company’s Web siteCookies that allow a Web site to store data on the user’s PCSpyware that gathers user information through an Internet connection without the user’s knowledgeData mining to analyze clickstream data(TCO 1) Compare and contrast Web 1.0 versus Web 2.0. (Points : 35)

(TCO 2) List and explain the major infrastructure elements and tools of e-supply chain

management. (Points : 35)

(TCO 2) Identify three factors or capabilities that the success of an e-supply chain depends on.

(Points: 35)

(TCO 5) List at least three different B2C business models and briefly describe them. (Points : 35)

(TCO 5) List three basic functions of the e-marketplace.

(TCO 6) What are some service industries that utilize B2B; list at least three and then describe how

they utilize this application. (Points : 35)

(TCO 6) Write a short essay that describes e-supply chain management in detail

(TCO 6) Describe reverse-auction process and list the benefit of this process. (Points : 35)

(TCO 6) Distinguish between organizational buyers and individual consumers. (Points : 35)

ECOM 210 Final Exam