ECOM 210 You Decide Week 5

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ECOM 210 You Decide Week 5
You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wif…

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ECOM 210 You Decide Week 5

ECOM 210 You Decide Week 5

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Scenario

You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. You have just completed a marketing plan for the Johnsons a few weeks ago, but now they realized how important social media is to improving their e-commerce and local presence. They loved your previous report and want you back to help them understand social networking and help develop a social networking strategy…

Preview:

The success of a business depends on a lot of reasons, but in this time and age, companies that want to be globally competitive must upgrade and enhance their processes and strategies. Regardless of the size of the business, proper marketing strategies…