ENGL 227 Informal Analytical Report

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ENGL 227 Informal Analytical Report 
Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus…

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ENGL 227 Informal Analytical Report 

ENGL 227 Informal Analytical Report

A+ Group Project Week 4 

Report–& Team Participation Memo 5 Pages-Single Space

Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be directed to people who write sales letters (typically marketing).  When the team has completed the report, one person from each team is to submit the agreed upon informal report to the Dropbox. Additionally, each team member is to submit the team participation memo. Only one person is to submit the informal report. Otherwise, if everyone submits the report, Turnitin will find that the report is copied. Format the report as an informal report or memo report and organize your report according to the strategies suggested in Chapter 13.

  • Focus on conclusions and recommendations
  • Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)
  • Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages
  • Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course

 Preview:

PepsiCo believes in empowering its people as it gives the employees the “freedom to act and think in ways that … will get the job done” (PepsiCo Inc.).  Al Carey, CEO in PepsiCo, does not believe in the command-and-control type of…