ENGL 227 Sales Letter with Visual Aid

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ENGL 227 Sales Letter with Visual Aid
Using the information about the company you gathered during week four and the information…

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Description

ENGL 227 Sales Letter with Visual Aid

ENGL 227 Sales Letter with Visual Aid

A+ Week 53 Pages -Single Space

Sales Letter with Visual Aid & Team Participation Memo Requirements:

Using the information about the company you gathered during week four and the information about Kelly Services from the website and the case study, write a 1-2 page sales letter which includes a visual aid to a decision-maker at the company your team researched and convince him/her to use Kelly Services. The sales letter should focus on the features and benefits that Kelly can offer to your targeted company and should include a visual aid.

Each member of the team is to submit the agreed upon sales letter and the team participation memo to the Dropbox. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from other companies. The sales letter should include the following:

  • Assess customer needs. Include information from the case such as background information, supplier awards, and importance of outsourcing.
  • Determine key selling points and benefits
  • Anticipate purchasing objections
  • Use the AIDA model
  • Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for your business

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12 such as the following:

  • The visual aid must be ethical and must not distort information
  • The visual aid must be clearly labeled
  • The type of visual aid must be suitable for its intended purpose
  • The visual aid must be integrated with the text of the sales letter in a way that will make sense to the audience
  • The visual aid should demonstrate the same awareness sensitivity as the letter itself.
  • The sales letter must be submitted to Turnitin.com and any corrections made before submitting to the Dropbox for grading.

Using the memo template provided in Appendix A, the team is to write a memo explaining each person’s contributions to the project. Each person is to submit the agreed upon team participation memo and the sales letter to the week 5 Dropbox.

Preview:

Kelly Services belongs in the Fortune 500 list of America’s largest companies and is a leader in providing workforce solutions. Similar to PepsiCo Inc., Kelly Services is geographically dispersed as we provide temporary staffing services to over 46 countries globally.  We have more than 560,000 employees ready for deployment on temporary, temporary-to-hire, and direct-hire basis. We are not for…