ENGL112 Analyzing Persuasive Messages

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ENGL112 Analyzing Persuasive Messages
First, read this week’s lecture. Then search the Internet …

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ENGL112 Analyzing Persuasive Messages

ENGL112 Analyzing Persuasive Messages

Week 3 – All Students Posts 31 Pages

First, read this week’s lecture. Then search the Internet for an ad that is especially interesting to you and that you would enjoy analyzing. The ad does not have to be a “vintage” ad. Remember to include the URL or website address from your chosen ad; it will begin with http:// –copy and paste it at the end of your essay. Give examples of the rhetorical appeals (ethos, logos, or pathos) in the advertisement. Pages 143-164 from your text will also be helpful as you begin working on this assignment. What makes an ad succeed or flop? Think about specific print or television advertisements that have either stuck with you or made you turn your eyes, and explain what works or what doesn’t. In your response, be sure to consider the impact the rhetorical appeals of reasoning, credibility, and emotion play in the ad’s effectiveness…