ENGL227 Professional Writing Course


ENGL227 Professional Writing Course
What are some strategies business writers can use…

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ENGL227 Professional Writing Course

ENGL227 Professional Writing Course


Metropolitan Hotel



You are an upper-level manager in a large metropolitan hotel. One of your assistant managers, Jeff Clarke, has left you a voicemail message requesting emergency leave for the upcoming holiday weekend.

Here’s what the message stated: I’m calling to request emergency leave again for this weekend. I know I’ve had three emergency leaves in the last two months, but my grandma isn’t feeling well again, and she really needs me to take care of her. I’ll be in later tonight for my shift. Can you let me know then? Thanks.

You know from previous requests for time off that Jeff’s grandmother is coping with a debilitating illness. Your other assistant manager, Nina Hernandez, has covered for Jeff three times in the last two months.  She has been looking forward to having this weekend off, as she is going out of town to celebrate her grandson’s first birthday. You are already on the schedule this weekend, and if you allow Jeff’s emergency leave, you’ll be short-staffed. To make matters worse, there’s a professional conference this weekend for electrical engineers at a nearby convention center, and many of the attendees will be staying at your hotel. This is the first time the convention center has directed attendees to your hotel, and if all goes well, this could mean a lot more business throughout the year.

Jeff’s absences are becoming more and more of a problem. You could call him back on the phone to deny his request, but you’re starting to think you may need a written record of some sort to document the problem in case Jeff’s employment needs to be terminated. Human Resources at Corporate are always emphasizing the need for documentation.

  1. Complete the Required Audience Profile (below) for Jeff, with the understanding that someone in Human Resources may be a secondary audience for this written response at a later date.
  2. Select an appropriate choice of medium: electronic or print. (See Chapter 4 for guidance in selecting an appropriate medium.)
  3. Write a message to Jeff using an appropriate media choice denying his request and explaining the reasons why. You don’t want to fire Jeff, but you do want to be clear that you are denying the request. You really need his help this weekend.

Audience Profile 3 Pages

  1. Is my primary audience external or internal?
  2. What are some key demographics about my audience, such as age, gender, family situation, etc.?
  3. How much does my audience know about the topic?
  4. How much formality…?
  5. How do I expect…?
  6. What are…

Chronological Resume Assignment


This week’s written assignment is about resume development and critique. Write a Chronological Resume using the format located in Figure 18.5 (page 534) in the text.

ENGL227 Professional Writing Course

Quiz Week 2 


(TCO 1) Select the sentence that demonstrates proper parallel structure:

Mr. Johnson was unable to predict the job completion date but was successful in convincing management the job was under control.

Mr. Johnson was unable to predict the job completion date but was able to convince management the job was under control.

Mr. Johnson was unable to predict the job completion date, but he was successful in convincing management the job was under control.

(TCO 1) Select the sentence that best demonstrates use of active voice:

The project was completed by the installation crew on May 2.

On May 2, the project was completed.

The installation crew completed the installation on May 2.

The project was completed.

(TCO 1) Select the sentence that most effectively demonstrates tone:

We don’t make refunds on merchandise that is soiled.

We offer refunds on items returned in their original condition.

We don’t offer refunds on items not returned in their original condition.

(TCO 1) Select the sentence that most effectively demonstrates conciseness:

The slow economy may result in layoffs at our company.

We expect that the slow economy will be the reason for layoffs at our company.

The slow economy will in all probability result in layoffs at our company.

(TCO 1) Select the sentence that demonstrates proper parallel structure:

Mr. Johnson was unable to predict the job completion date but was successful in convincing management the job was under control.

Mr. Johnson was unable to predict the job completion date but was able to convince management the job was under control.

Mr. Johnson was unable to predict the job completion date, but he was successful in convincing management the job was under control.

(TCO 1) Select the sentence that most effectively demonstrates the you attitude:

You can expect to receive the report by Friday.

You won’t get the report by the Tuesday deadline.

I know I promised you a report by Tuesday, but you won’t get it until Friday.

(TCO 1) Select the sentence that most effectively demonstrates tone:

We don’t make refunds on merchandise that is soiled.

We offer refunds on items returned in their original condition.

We don’t offer refunds on items not returned in their original condition.

(TCO 1) Revise: Markdowns will range from very little on its line of laundry equipment to a great deal on certain sporting equipment.

(TCO 1) Revise: We mailed the book you requested yesterday.

(TCO 1) Revise: Markdowns will range from very little on its line of laundry equipment to a great deal on certain sporting equipment.

(TCO 1) Revise: Although the sales returns for July are high in number, experience has indicated that this is not an unusual condition for summer.

(TCO 1) Revise: Your order has been delayed because you failed to include the correct credit information.

(TCO 1) Revise: Unless you pay me within three days, my lawyer will be contacted.

(TCO 1) Revise: We are happy to announce that we are offering for sale an empty parcel of land at the corner of Mission and High Streets. We will be selling this parcel for $62,000, with a minimum down payment of $13,500. We have had it rezoned M-2 for student housing.

(TCO 1) Revise: A pilot must have the ability to stay calm under pressure, and then he must be trained to cope with any problem that arises.

(TCO 1) Revise: If you’d like to take advantage of this offer, call our toll-free number.

(TCO 1) Combine the following sentences into one.
Frank Lee was checking in.
He was at the Worldwide Airline counter.
Another passenger’s bag got tangled with Frank’s camera bag.
Frank’s camera lens was cracked.

ENGL227 Professional Writing Course

Three-Step Writing Process – Assignment


This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form.  For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file.

I.  Plan

A.   Analyze the Situation

      1. What is your general purpose?
      2. What is your specific purpose?
      3. Exactly what do you want your audience to think, feel or believe after receiving your message?
      4. Who is your primary audience?
      5. What is their background?
      6. How are its members different from one another?
      7. How are its members similar to one another?
      8. What are their reactions likely to be to your message?

B.   Gather Information

  1. What information do your readers need to receive?
  2. What facts must you gather in order to create an effective message?

C.  Select the Right Medium

  1. What medium were you told to use in the explanation of the task at the end of your resume or case?
  2. If you used a different medium, why did you?

D.   Organize the Information

  1. What is your main idea or career focus?
  2. Will you use the direct or indirect approach?
  3. Why are you using the approach you chose?

II.  Write

A.   Adapt to Your Audience

  1. How will you show sensitivity to your audience’s needs?
  2. How much credibility do you already have with your audience?
  3. How will you establish the additional credibility you need?
  4. Will your tone be informal or more formal?

B.  Compose the Message

You DO NOT have to attach your first draft.

III.  Complete

A.  Revise the Message or Resume

List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist in Chapter 6, p. 156:

    1. First change?
    2. Second change?
    3. Third change?
    4. Additional changes?

B.  Produce the Message or Resume

Use effective design and layout for a clean, professional appearance. Proofread the Message or Resume.
Review for errors in layout, spelling, punctuation and other mechanics.

  • You DO NOT have to list typos and mechanical errors.

C.  Distribute  the Message or Resume
Submit this and the final draft in the drop box in one file.

Routine Message Assignment


A large percentage of the writing we do in the workplace involves writing routine, neutral, and/or goodwill messages. Routine and neutral messages cover a wide range of topics, from the ordinary (e.g., sending colleagues a reminder to attend a meeting) to the more detailed (e.g., updating a supervisor about a project).

In Week 3, Anne Brown, the division manager for E227 Global Solutions, is asking you to write an individual routine message, which will be formatted as a memo. In order to complete this assignment you must follow the steps below:

Read the trucking supervisor’s email.

Read Anne Brown’s memo (available in Doc Sharing) and pay close attention to the questions asked at the bottom of the memo.

Use the Week 3 Routine Planning Questions/Audience Profile (in Doc Sharing) to assist you with preparing your routine message to Anne Brown. These questions are for planning only, not submission.

Follow the Specific Guidelines below when drafting your routine message to Anne Brown.


Per your memo last week regarding road construction and possible high traffic that will occur, we recognize the need to communicate properly and…

Informal Analytical Report Group Project Week 4

Report–& Team Participation Memo 5 Pages-Single Space


Your team is to write a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOT write solely about the background of your targeted company but also focus on why you think this company could benefit from Kelly Services. The report should be directed to people who write sales letters (typically marketing).  When the team has completed the report, one person from each team is to submit the agreed upon informal report to the Dropbox. Additionally, each team member is to submit the team participation memo. Only one person is to submit the informal report. Otherwise, if everyone submits the report, Turnitin will find that the report is copied. Format the report as an informal report or memo report and organize your report according to the strategies suggested in Chapter 13.

  • Focus on conclusions and recommendations
  • Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)
  • Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages
  • Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course


PepsiCo believes in empowering its people as it gives the employees the “freedom to act and think in ways that … will get the job done” (PepsiCo Inc.).  Al Carey, CEO in PepsiCo, does not believe in the command-and-control type of…

Informal Analytical Report


The informal analytical report your team will write this week will be organized as a PDR, or Problem, Discussion, Resolution report.

Write this informal analytical report as a memo addressed to Anne Brown, formatting it to include the following sections (identified with headings):

Start with a positive opening and a sentence or two that introduces the general purpose of the report.

Problem: State the background of the problem succinctly, so that anyone reading this memo will understand the trucking and PR issues.

Discussion of Options: In several paragraphs, discuss three or four different PR campaign strategies the group considered, including strengths and weaknesses of each strategy.

Resolution: From the three or four options discussed above, state the one strategy your team recommends for the PR campaign to address the Indonesian residents. Explain the rationale for your decision.

Conclude the report with a brief statement that expresses a positive sentiment or statement….


Plant materials from Tebing Tinggi need to be delivered to the company’s warehouse at the port of Tanjung Kuala. However, the major highway that is normally used as delivery route will be…

ENGL227 Professional Writing Course

Sales Letter with Visual Aid-1 Group Project


Using the information about the company you gathered during week four and the information about Kelly Services from the website and the case study, write a 1-2 page sales letter which includes a visual aid to a decision-maker at the company your team researched and convince him/her to use Kelly Services. The sales letter should focus on the features and benefits that Kelly can offer to your targeted company and should include a visual aid….

Each member of the team is to submit the agreed upon sales letter and the team participation memo to the Dropbox. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from other companies. The sales letter should include the following:

  • Assess customer needs. Include information from the case such as background information, supplier awards, and importance of outsourcing.
  • Determine key selling points and benefits
  • Anticipate purchasing objections
  • Use the AIDA model
  • Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for your business

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12 such as the following:

  • The visual aid must be ethical and must not distort information
  • The visual aid must be clearly labeled
  • The type of visual aid must be suitable for its intended purpose
  • The visual aid must be integrated with the text of the sales letter in a way that will make sense to the audience
  • The visual aid should demonstrate the same awareness sensitivity as the letter itself.
  • The sales letter must be submitted to Turnitin and any corrections made before submitting to the Dropbox for grading.

Using the memo template provided in Appendix A, the team is to write a memo explaining each person’s contributions to the project. Each person is to submit the agreed upon team participation memo and the sales letter to the week 5 Dropbox.

Negative of Band News Message Week 5 


View the scenario which will provide the background you need to proceed with the message.


Our company E227 Global Solutions has hosted an annual tech think tank convention for the past 10 years. Over the past 3 years the company has been expanding the conference to include robotics and a section in medical technology. After much effort, planning, and negotiation, the company has secured a high-profile keynote speaker for the next convention. The planning committee couldn’t be more pleased with the potential for the next convention to gain national and possible international attention.

A few days ago, one of the convention planners received a letter from Maribel Rivera, one of our convention’s long-time attendees, requesting to be the keynote speaker at this year’s convention. Her small company has recently made in-roads in developing technology that may change the way we interact with our electronic devices. Ms. Rivera explains that she wants the keynote speaker role for the visibility it will provide as she seeks to promote this new technology and recruit the right talent to take the technology’s development to…

View the negative message media piece for the scenario surrounding the formal letter you will write.

Complete the Week 5 Negative Message Planning Questions found in Doc Sharing. Insert your responses directly after each question.

Add the formal letter to a new page on the planning questionnaire, and submit as ONE Word document. (To add a new page at the end of your questionnaire, place your cursor after the last item on the questionnaire and press CONTROL and ENTER.)…


  1. Plan
    1. Analyze the Situation
      1. What is your general purpose? To inform Ms. Rivera that the focus of the convention is on robotics and a section in medical technology
      2. What is your specific purpose? To inform Ms. Rivera that the company has chosen a different keynote speaker for the convention

Exactly what do you want your audience to think, feel, or believe after receiving your message?  That we value our relationship…

ENGL227 Professional Writing Course


Kelly Services belongs in the Fortune 500 list of America’s largest companies and is a leader in providing workforce solutions. Similar to PepsiCo Inc., Kelly Services is geographically dispersed as we provide temporary staffing services to over 46 countries globally.  We have more…

Formal Report Analysis


In this assignment, students will work independently to write a short formal report that analyzes a situation and provides recommendations. This course project will satisfy TCOs 4, 6, and 8.

In week 6, your assignment should include the following: 

  • A table of contents using formal report formatting. (Note that page numbers are not necessary this week, as you will not have written the actual report yet. Page numbers should be added next week, though, when you complete the report.)
  • The table of contents should include first- and second-level headings, like the example on page 437 in chapter 15.
  • Include an introductory section featuring the following four parts (see page 439 in chapter 15 for an example.
    • Introduction
    • Purpose, Scope, and Limitations
    • Sources and Methods
    • Report Organization
  • Identify at least six credible sources you will use in your proposal in the “Sources and Methods” section.
  • Use formal report formatting.

Be free of grammar, spelling, and punctuation errors.



Finding the perfect career option may take a lot of time considering the many possibilities and available opportunities these days.  Whether the individual is leaving school, facing unemployment, or like many others who are looking for opportunities to shift careers, the best time to look for options is now.  By learning how and…



The purpose of this report is to come up with at least two career options that are in demand today.  Considering the world economy, including the trends and advances in technology and the healthcare industries, the report will focus on the job of technical writers and compare it with registered nurses career….

ENGL227 Professional Writing Course

Outline Proposal for Global Solutions


Good news! The negative press from the trucking situation in Indonesia has been successfully mitigated. Upper management now recognizes that E227 Global Solutions has long talked about being green, but has not made any major efforts toward reducing the company’s carbon footprint on a global scale. With operations in the U.S. and abroad, E227 Global Solutions has seen generally successful localized initiatives to reduce energy consumption, reduce or eliminate chemical by-products, and minimize office waste….

Your assignment this week is to construct the outline of your entire formal proposal and write the introduction, using formal formatting. To complete this assignment, you will need to have a good plan in place for your formal proposal. You are encouraged to use the three-step process we’ve been studying this session….


The Introduction part of the paper will provide an executive summary of the issues related to E227 Global Solutions’ thrust to going green in order to help the company reduce its carbon footprint. Studies and researches …

ENGL227 Professional Writing Course

Career Option Formal Report


Week 8 Formal Report 13 Pages-Single Space Received 250/250 Points

In week 8, your assignment should contain the following:

  • Be formatted as a formal report, following the guidelines for formal reports in the text (including the guidelines for headings and subheadings found on pages 435-448);
  • Include appropriate prefatory, text, and supplemental parts (The formal report should contain appropriate prefatory, text, and supplemental parts, including the following: a cover and/or title page; a letter of transmittal; a table of contents; the four-part Introductory Section from week 6; appropriately labeled body sections; and appendices, such as the client interview and list of references. Your report does not need to contain all of these parts, but should contain most of them.);
  • Fully answer the question of what career would you recommend to an employee, client or professional contact. The word count for the intro, body, and conclusion should be 1250-1750 words);
  • Use at least six credible researched sources appropriately and effectively;
  • Include proper documentation using APA style (both in-text and end-of-text citations–please check your work using turnitin.com); and
  • Be free of spelling, grammar, and punctuation errors.

Note: Visual aids are entirely appropriate for this kind of report, but they are not required. If you decide to use visual aids, be certain to adhere to the standards we have studied previously in this course.


Finding the perfect career option may take a lot of time considering the many possibilities and available opportunities these days.  Whether the individual is leaving school, facing unemployment, or like many others who are looking for opportunities to shift careers, the best time to look for options is now.  By learning how and where to look for …

Purpose, Scope, and Limitations

The purpose of this paper is to come up with at least two career options that are in demand today. Considering the world economy, including the trends and advances in technology and the healthcare industries, the paper will focus on the job of technical…

Course Project Final Proposal – Trucking Industry


For the week 8 assignment, you will submit a formal proposal to your division manager Anne Brown, recommending a strategy the company could adopt to go green. In week 6 you will submit an outline of the entire proposal, as well as the introduction of the proposal itself.

Remember, the goal of the proposal is to recommend a sustainable green strategy the company can adopt to reduce the carbon footprint by 25%. The primary audience is your division manager, Anne Brown; however, your proposal will probably be read by anyone in upper management…


The trucking industry is beset with issues concerning the environment in the sense that it also contributes in environmental degradation considering that uses fuel in transporting goods from one location to another. However, the despite this fact, many trucking organizations are now moving towards the direction of…

ENGL227 Professional Writing Course

Course Discussions Week 1-7 All Students Posts – 321 Pages


Week 1 All Students Posts – 49 Pages


Process-Oriented Writing – 26 Pages


What are some strategies we can use to analyze our audiences?  At which stage in the writing process should we analyze the audience?  What does it mean to use a “process-oriented approach” in writing? Why is this approach advantageous? Is it equally as important to write a professional email as it is say a memorandum or letter?  Explain.  What would a professional email look like?

Looking at the demographics of our audience is one of the best way to analyze what our process should have. If we are dealing with a smart group for say an IT paper we would be more technical and use larger techy words where as if we wanted to get the word out about a new product, service, or other info to say an older crowd of 65+ we most likely would want to use a process and wordings that would fit with what they can understand and are used to…

ENGL227 Professional Writing Course

Formatting Business Messages – 23 Pages


When we shop online are there certain precautions we should take to protect our identity? Would this apply to simple correspondence via email or other electronic methods to others?  Consider successful business messages you’ve received, either as a professional or a customer. How did the formatting of those messages affect their level of success?…

ENGL227 Professional Writing Course

Week 2 All Students Posts – 50 Pages


Positive and Neutral Messages – 25 Pages


Is there a difference between being direct and using the direct approach that your text mentions? Most messages we write in the workplace fall into the category of positive or neutral communications. Examples include routine requests, informative or good news announcements, replies to inquiries, messages granting claims, letters of recommendation, and general goodwill messages. What are some strategies for writing these common types of messages successfully?

I definitely use the direct approach more than any other type of organization.  On thing I would like to call out though is most all correspondence is via e-mail.  Very rarely do I write up a memo or letter and print it out.  It is also very rare that I use a template with the To, From, Date, and Subject fields.  I allow the e-mail to somewhat dictate those fields for me.

I do use IM as well as e-mail for my messages, but as the video suggested, there is a difference in the reason for using each.  I will generally send an e-mail if I am giving a directive to my entire team and I need record of the date, time and message I sent, while I use IM to hold quick “blurbs” out to the team.  IM can also be used to hold longer conversations, in lieu of a phone call.  Sadly enough, some people hide behind IM rather than picking up the phone and calling.

Unfortunately, when using IM for anything other than conveying quick messages for reminders and little tidbits of information, you do lose the effect of the tone.  What I consider a positive tone using my normal voice can definitely be misconstrued in an IM…

Electronic Communication – 25 Pages


How many of you have read or written personal blogs? How do professional blogs differ from personal ones? Your office is moving to a new location. Your colleague, David Burke, is not a strong writer, and he knows that you have recently taken a professional writing seminar. He approached you this morning and asked, “Can you read this draft? I know it’s a mess, but I’m swamped with the upcoming move. I want to e-mail it to everyone tomorrow. Can you let me know exactly what’s wrong with it and maybe rewrite it for me?

This draft was exceptionally easier to read. The original draft was choppy and did not read smoothly. He did not emphasize that he did not want any late assignments and for a company that is going through a move, i feel like that is a critical point to make, that even though there is a lot going on, that everyone needs to stay focus. He did a good job at telling his people what he wanted to be done and how things should be done, but it could have been presented much better. He should have gave a bit more direction, and I felt that this particular rewrite did a great job in stating that if there were any further questions that he could be contacted, for example where are the moving boxes, and where should we put our stuff, might be questions that could be asked, he have no option to ask questions…

ENGL227 Professional Writing Course

Week 3 All Students Posts – 49 Pages


Negative Messages – 25 Pages


Share with us a time that you might have had to write a negative message or when you have received a negative message. Sometimes, people writing in a professional context must create negative messages, such as a letter of termination, a press release regarding a company error, a denial of a claim, or a poor performance review. When you write such a negative message, what are your objectives? What are some strategies you can use to write the negative message effectively?

A time where I received a negative message was when I was working in the retail field. I was one of the top performers and I received a written warning that my sales were down from last year resulting in about -15%. The message was very straight forward and to the point. The message was from my department manager and she stated the numerical facts. She warned me that I needed meet my goals. She also mention in the message that she was available to help in any possible way.
The way I reacted to this message was that I felt very down because I was one of the top producers on the team. Although the season may have been slow, the manager needed to give me this bad news in hopes of a positive result. I understood the message, and after a few weeks when I met my goals I understood the message even more. The manager was trying to help me all along and she did not want me to slip…

Collaborative Writing – 24 Pages


Share team successes and team failures that you have been involved in. What did you learn from either experience? Identify some pros and cons involved with writing in teams. What are some strategies teams can use to successfully write together?

At work my group experiences have ran smooth because we all completed the roles that were assigned to us but I did have a bad experience  in my Critical Thinking class here at DeVry. We were assigned groups of 6, the first day we all came together we discussed out topic and were basically trying to get to know each other. We only had three weeks to complete the assignment. It seemed the only time we met up was in class. All in the group worked different hours and had other responsibilities that didn’t allow for us to meet outside of class, some of the group members were not responding to e-mails and some were confused on their assignment. Two days before the presentation was do only three of us met up. We decided to basically do their part of the assignment. It put so much pressure on me because I was already nervous about presenting my part. The idea of possibly doing two parts really overwhelmed me. The day of the presentation one group member brought a whole sheet of paper to just read from and another group member didn’t show up until we were actually ready to present. This situation really frustrated me. I have a full load that I handle every day including the weekends and I thought that I needed to consider my group when we were assigned the project. I understand things come up and people have many responsibilities in their lives. It wasn’t so much that we didn’t meet up like we needed to for the project. It was the lack of communication and the lack of respect for their fellow team mates. I learned communication is a key aspect in a group project…

ENGL227 Professional Writing Course

Week 4 All Students Posts – 44 Pages


Diversity Issues in Professional Writing – 23 Pages


Diversity is a buzz word that has been introduced since the early 1990’s.  Participating in this discussion will help us all understand the importance of taking the time to consider our audience when writing business correspondence.  Valuing diversity is commonly regarded as a virtue in today’s business world. Why is diversity an important value? What are some strategies we can use to reflect the value of diversity in our written work?

Diversity has played and keeps on playing a very important role in the development and growth of this country and in general. We have seen in many companies and other public related places people of different ethnicity who have contributed to their job in many ways despite of their limitation due to perhaps language barrier and other social factors. Even though, foreigners such as Latinos come to this country looking for a better life and future, the language has been a barrier for them and for all immigrants in general, the country still value those skilled labor ones and those who bring their previous knowledge from their native country…

Report Writing – 21 Pages


Have you been afforded the opportunity to write a progress report in the past?  Could you share the details of this report?  What all was included within the report?  How did the report provide guidance or help to make a difference?  What are some different types of reports you are likely to write in your career? What are some strategies for creating well-written, effective reports?

In the past as a manager or supervisor the report I wrote the most was on my staff. Writing an evaluation on my staff was done on quarterly bases. Provide detailed information on a person’s growth within the company was an easy thing for me to do. Most of the time it was about performance issues, had the employee demonstrated or performed better than the last quarterly evaluation and if it remained the same or worsts what I was doing to coach the employee to help his performance get better…

ENGL227 Professional Writing Course

Week 5 All Students Posts – 43 Pages


Persuasive Messages – 23 Pages


What company’s commercial  lure you in?  Which one’s really tug at your heart or make you want to take action?  Why?  As you know by this point in our studies, the best way to approach writing any type of business message is to use a three-step process that includes planning, writing, and revising. Explain which strategies in each of these three steps we can apply when writing persuasive messages in particular.

Successful companies rely on persuasive messages in both internal and external communication. Whether a person wants to convince their superiors to open a new office in another country or encouraging customers to try out your new products, they’ll use many of the same techniques of persuasion (the attempt to change an audience’s attitudes, beliefs, or actions).

Persuasive strategies are simple. Persuasive messages aim to influence audience members who might resist purchasing or trying something new out. Even if a possible customer was interested in a product, they would have to choose it out of the vast amount of different options out there. In the planning stages of writing persuasive messages, the writer needs to think what would be most appealing to their target audience. The writing needs to be smooth, clever, and possibly funny. The revision needs to be perfect as well to make sure the author doesn’t miss anything important…

ENGL227 Professional Writing Course

Visual Aids – 20 Pages


How do images impact the effectiveness of business documents?  Using common software such as Word, Excel, and PowerPoint, users can create a multitude of different types of graphs, including pie charts, line graphs, flow charts, and Gantt charts. Which factors weigh into the decision to choose a particular type of graph or chart? Once you choose a type, how can you ensure that it is clear, readable, and ethical?

I have used both excel and PowerPoint to demonstrate graphs, pie charts and tables with data and information. Recently, I created a graph in excel to show my father information he can see visual that pertained to liquor specials and profit. I went with the line graph due to how easy it is to follow in a timeline manner. I prepared it by showing 3 months of sales on the one axis and dollar profit amount on the vertical side. I also incorporated a red line that showed drink specials during the 3 months and how they correlated with profits or loss. By doing this graph I was able to show my dad that even though you are losing $1.50 in instant profit from a discounted drink, you are still meeting profit expectations and more because the costumer is now consuming more alcohol in a given night because they feel that the price is a value…

ENGL227 Professional Writing Course

Week 6 All Students Posts – 44 Pages


Planning Formal Reports – 23 Pages


What are some potential ethical pitfalls when conducting research for business writing?  One important part of planning a formal report is conducting research. What are some strategies business writers can use to conduct quality research? How else can we apply planning stage techniques and strategies to the planning of a formal report?

The time in which I served as the lead in a research project was in week 5, for the sales report. The experience was a pleasant one, and I had a great team. As a team leader, I ensured that we stayed in constant communication. Communication is key in any team. I was lucky to have a competent team that was willing to do any task that was assigned to them and they did it well. We worked together to ensure that we were completing things correctly and gave each other feedback. Overall, it was a good experience for all of us. I learned that with a good team things can run smoothly and efficiently. As leader, I ensured things stayed that way…

Formatting Formal Reports – 21 Pages


Explain what we mean by “heading levels” and how they should appear both in the table of contents and in the reports themselves. How do heading levels communicate meaning to our readers?

Read the example report in Chapter 15 on pages 435-448, paying close attention to how the report is formatted and organized. (Note that this report shows both MLA and APA citations; in the reports you are writing, you will need to use APA citations.) How does the formatting and organization of a formal report differ from the formats we’ve practiced in other types of business writing?

The easy things to remember with APA is you need a cover page, with you name title class professor and date. The one thing that I seem to struggle with is the in text citations, I feel like I’m doing it right but its always a little off. So also need a reference page. The thing to remember with those is they have to. Be in alphabetical order by the author’s last name…

ENGL227 Professional Writing Course

Week 7 All Students Posts – 45 Pages


Adapting Reports for an Audience – 23 Pages


Will you use the 2+2=4 approach or the yardstick approach? How so? If not, describe the organization you’ll be using, and explain your rationale for using it.  In Chapter 14, review the reports shown in Figures 14.2 to 14.3 on pages 410-412. Give specific examples of how each of these reports establishes a good relationship with the audience. Consider such components as taking the “you” attitude, emphasizing the positive, establishing credibility, being polite, using bias-free language, using visual aids, and projecting a good company image. How will you exhibit these qualities in your formal report assignment?

I will be using the yardstick approach in my report. The yardstick approach is ideal in this situation (for me) because there is a set of criteria that is going to be measured. For example, monetary compensation, future advances, education credits/funds, etc. These are all part of the requirements one might have for a potential job. The 2+2-4 approach works well when you are trying to justify or literally depict your report, which is not what I am planning to do. Using the latter of the two approaches doesn’t apply to my report or style of writing in this case because I’m not attempting to show how I came to my recommendation, but rather weight a set of requirements against what the employers have to offer…

Review of Professional Writing Standards – 22 Pages


Which concepts did you find most challenging this session? Class, once again, read through our 11 course TCOs. Which objectives do you think will be most important in your future career? Do you have any remaining questions about any of our objectives? Let’s take this opportunity to review any concepts about which you may still have questions, as well as discuss how you will apply them to your professional writing as you advance in your career.

I think it is very important to begin with knowing who your audience is.  It helps tremendously when you can walk into a room and ask a few questions that allows you to tailor your material throughout the discussion to their specific needs.

I was in a staff meeting this last week and we had a guest come in and offer us training on a coaching process.  I watched as he came in and introduced himself.  He then began to ask a series of questions that allowed him to tailor what he was talking about and put all his examples in terms we could all understand.  I found it even more fascinating because he was my boss last month, and I’ve had him train me with this same process, but it was in terms that pertained to my job there.

This class, along with the others I have taken in the last 9 months have really opened my eyes to see new things and triggers thoughts when certain discussions are held.  I find myself thinking back to things I have learned…

ENGL227 Professional Writing Course