ENGL230 Tootsie Roll Industries


ENGL230 Tootsie Roll Industries
The assignment in Week 7 is to read the article about Tootsie Roll on pp 328-329 and answer…

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ENGL230 Tootsie Roll Industries

ENGL230 Tootsie Roll Industries

A+ Week 7

Practicing Business Communications:

The assignment in Week 7 is to read the article about Tootsie Roll on pp 328-329 and answer the five questions for critical thinking at the end. When answering the questions, you should answer the questions completely using textbook definitions, examples from the Tootsie Roll story, and your own experiences and examples (or an outside source, in which case you need to cite the source). Using terminology from the text connects your answers to the core concepts of communication and negotiation in Chapter 11. So you might first answer with examples from the Tootsie Roll story that support your position and then share the relevant concepts from your text. Giving examples from your experience can help demonstrate your knowledge of communication and negotiation concepts and connect the topics to the real-world.

America’s original penny candy, the Tootsie Roll, celebrated its 110th birthday in 2006. Despite its long history, the famous Tootsie Roll (named for company founder Leo Hirschfield’s five-year-old daughter) still looks today very much like it did when it first appeared in candy stores, and the cost is still just a penny a piece. At that price, Chicago-based Tootsie Roll Industries (TRI) must surely sell a lot of candy to generate annual sales of over $487 million—and they do. TRI, also the world’s largest lollipop producer, makes more than 60 million Tootsie Rolls and 20 million Tootsie Pops per day.

TRI management encourages an open organization where employees confront and resolve conflicts, and a culture where business thrives on skilled negotiating with business partners, competitors, and even the government.

In the 1990s, TRI president Ellen Gordon negotiated with city officials in Chicago to secure an urban enterprise zone around the company’s headquarters on the city’s South Side. The agreement offers area businesses tax incentives. Chicago also offered TRI a low-interest loan to buy the plant it was leasing and $200,000 in job-training funds.

Since TRI employs union workers, its hundreds of middle-income jobs were valuable to Chicago’s economy. For its part, Tootsie Roll Industries agreed to open a loan fund for employees who wanted to buy homes in Chicago and to add about two hundred more jobs by the end of the decade…

  1. How does Tootsie Roll Industries communicate its values to suppliers and employees?
  2. What communication techniques demonstrate the company’s flexibility?
  3. How do cross-functional teams benefit Tootsie Roll Industries?
  4. Why are effective negotiating skills vital to TRI’s expansion?
  5. Why does Tootsie Roll Industries discuss the benefits and problems entailed by the deal during acquisition negotiations?


TRI (Tootsie Roll Industries) communicates its values to suppliers and employees by keeping the communication lines open between them and the company’s management team.  For example, employees are allowed to join or sit in on meetings of other departments.  They…