HOSP 450 Tourism Management

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HOSP 450 Tourism Management 
The course project for this class will entail your plan to carry out a tourism activity

 

Description

HOSP 450 Tourism Management

HOSP 450 Tourism Management

A+ Entire Course: Homework Week 1, 3, 5, 7|Course Project Week 2, 4, 6|Midterm Exam| Discussions Week 1-7|Final Exam

Homework Week 1 

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Chapter 1: Complete Case Problems 1 & 2 at the end of the chapter.

Chapter 2: Read Internet Exercise Activity 2, and answer questions 1, 2, and 3 at the end of Activity 2.

Chapter 3: If you were to get a job in the tourism industry, which area would you focus on and why? Also, discuss how would you go about searching for the position you would be interested in.

Charles R. Goeldner and J. R. Brent Ritchi. Principles, Practices, Philosophies 12th Edition. New York: Wiley & Sons, 2011

Homework Week 3 

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Chapter 7: Internet Exercises, Activity 1: Answer both questions at the end of Activity 1.

Chapter 8: Answer the questions for the Case Problem at the end of the chapter. Length of your response should be at least 275-300 words for this assignment. If applicable, support your answers with sources and cite your source in APA format.

Charles R. Goeldner and J. R. Brent Ritchi. Principles, Practices, Philosophies 12th Edition. New York: Wiley & Sons, 2011

HOSP 450 Tourism Management

Homework Week 5 

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Chapter 12: Respond to Case Problems 1 and 2 at the end of the chapter. Be sure to elaborately answer the questions from each Case Problem. Your answers should be about 250 words per Case Problem.

Chapter 13: At the end of the chapter, answer the following questions for review and discussion: 1, 3, 8.

Chapter 14: At the end of the chapter, review Internet Exercises – Activity 1, and answer all three questions for that activity.

Charles R. Goeldner and J. R. Brent Ritchi. Principles, Practices, Philosophies 12th Edition. New York: Wiley & Sons, 2011

Homework Week 7 

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Chapter 18: Respond to the Case Problem at the end of the chapter. Be sure to elaborately answer the questions. Length should be about 250 words for this Case Problem.

Chapter 19: Based on the reading from this chapter, explain in detail what is Psychographic Market Segmentation. Your answer length should be about 250 words.

Chapter 20: At the end of the chapter, answer the following questions for review and discussion: 1, 3, and 8.

Charles R. Goeldner and J. R. Brent Ritchi. Principles, Practices, Philosophies 12th Edition. New York: Wiley & Sons, 2011

HOSP 450 Tourism Management

Course Project 

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The course project for this class will entail your plan to carry out a tourism activity that focuses on one of the following themes:

  • Event Tourism
  • Ecotourism
  • Gay, Lesbian, Transgender Tourism
  • Leisure Tourism
  • Ethnic Travel
  • Religious tourism
  • Timesharing
  • Sports Tourism
  • Educational Tourism
  • Cruise

You are to select one of the above topics and submit a well-thought-out proposal for a trip, taking in consideration the cost of the program, the characteristics and needs of the target audience, and the learning goals of the activity. You will also need to prepare a marketing piece to sell the activity to your target market and build excitement for the trip.

Components of the Course

Project Rationale

  • How and why did you choose the activity?
  • What research did you conduct to arrive at this decision?
  • What demographic and data did you use to help with your decision?

Goals

  • What do you hope to achieve with this trip?
  • Do you believe this plan will succeed in the long run?
  • Create a SWOT analysis.

Overall Plan

  • Overview of the program
  • Itinerary
  • Logistics
  • Cost
  • Competitor information: are there other providers already doing this?

Troubleshooting

  • Potential problems
  • Staffing, resources, and facilities needed
  • Participant and staff safety

Marketing Plan

  • How will you market your trip to your demographics?
  • What are some challenges you are expecting in the area of marketing?
  • You will need to create an elaborate marketing plan for this part of the project.

Evaluation

  • How will you determine that you achieved your goals?
  • How will you evaluate your participant response?
  • Is this trip profitable? What can you do to make it even more profitable?

Milestones

  1. Course Project Part 1 – due Week 2 – 60 pts: submit your rationale and goals
  2. Course Project Part 2 – due Week 4 – 60 pts: submit your plan and troubleshooting
  3. Course Project Part 3 – due Week 6 – 60 pts: submit your marketing plan and evaluation
  • Each part of the Course Project should be at least 1,200 words in length.
  • Each part of the Course Project should be accompanied by a cover page and APA source citation at the end.

HOSP 450 Tourism Management

Course Project Week 2 

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Complete your Rationale and Goals for Part 1 of our Course Project, and submit it in Course Project Part 1 Dropbox. Information about our Course Project can be found at its tab below Course Home.

Preview:

Educational tourism one of the fastest growing types of tourism in the world though tourism professionals and experts often overlook it. Globally the academic year starts in September and ends in May. Therefore, for scholars, the period between…

Course Project Week 4 

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Complete your plan and troubleshooting for Part 2 of our Course Project, and submit it in Course Project Part 2 Dropbox. Information about our course project can be found at the Course Project tab below Course Home.

Preview:

The project will entail a clear plan of the activities, which would be conducted in the tourism. There will be several activities that will be conducted during the tour. The first crucial activity will be classifying the…

HOSP 450 Tourism Management

Course Project Week 6 

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Complete your Marketing Plan and Evaluation for Part 3 of our Course Project, and submit it in Course Project Part 3 Dropbox. Information about our course project can be found at the Course Project tab below Course Home.

Preview:

Educational tourism requires extensive marketing because the cost associated with the tour makes it expensive to some students. A marketing plan prior the educational tour will be essential to create awareness about the tour. The plan will outline the activities to be…

HOSP 450 Tourism Management

Midterm Exam 

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(TCO 1) According to the United Nations World Tourism Organization (UNWTO), how many international tourist arrivals occurred in 2007? (Points : 5)

898 million

75 million

650.5 billion

1.5 billion

(TCO 1) Auto travel dominates today’s intercity travel in the United States. This began with the: Ch2, pg 30 (Points : 5)

Oldsmobile curved dash phaeton

Stanley steamer

Ford model T

Hupmobile

(TCO 2) WTTC estimates that in 2018, tourism jobs will increase to: (Points : 5)

100 million

25 million

50 million

296.2 million

(TCO 2) According to the AH&LA, approximately _______ of lodging customers are business travelers. (Points : 5)

20%

30%

45%

65%

(TCO 3) The World Travel and Tourism Council (WTTC) is: (Points : 5)

A branch of the World Bank

Replacing the World Tourism Organization

The forum of global business leaders in travel and tourism

All of the above

(TCO 3) Which of the following are the most common types of travel arrangements made by agencies? (Points : 5)

Hotel room reservations

Rental car reservations

Making an auto trip of over 500 miles

Taking a cruise vacation

(TCO4) The world’s airlines now carry over ________ passengers yearly. (Points : 5)

2 billion

2 million

540 million

200 million

(TCO4) What does “life-seeing tourism” refer to? (Points : 5)

Visiting local ethnic restaurants to sample food and drink

The visitor sees life at the destination, such as attractions

Visiting factories in the area

Being hosted by a local person who is familiar with his or her field of interest and engaging in a planned program of activities
(TCO5) The theme park business enjoyed spectacular growth after the building of: (Points : 5)

Universal Studios, Anaheim

Knott’s Berry Farm, Buena Park

Busch Gardens, Tampa

Disneyland, Anaheim

(TCO5) Which of the following was NOT a motivation for travelers in the Middle Ages? (Points : 5)

Social interaction and social comparison

Escape

Study and personal self-actualization

Religious motives

(TCO1) Christian churches and monasteries (hospices) played an important part in early tourism. Provide at least three details of this. (Points : 14)

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Churches and monasteries played an important part in early tourism in that in the fourteenth century, while travelers of distinction were…

(TCO2) Differentiate AH&LA and NRA. (Points : 14)

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The AH&LA (American Hotel & Lodging Association) is the national association that represents all segments of the…

(TCO3) Why should a hotel or restaurant be a member of a state or regional tourism organization? Provide three compelling reasons. (Points : 14)

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A hotel or restaurant should be a member of such organizations to obtain financial…

(TCO4) In what ways has the English Channel rail tunnel stimulated European tourism? (Points : 14)

The English channel rail has stimulated European tourism in that it…

(TCO5) Why are attractions so important in tourism? What are some reasons why Disneyland and Disney World dominate the attractions industry? (Points : 14)

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Tourist attractions are important in tourism because they provide people with one of their greatest….

HOSP 450 Tourism Management

Discussions Week 1-7 All Students Posts 555 Pages 

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Tourism Industry History Overview and Careers in Tourism Discussions Week 1 All Students Posts 81 Pages 

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Tourism Industry History Overview – 41 Pages 

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What are some of the reasons people travel? Where have you traveled lately and why did you travel? What changes are you seeing in travel and tourism?  How is tourism looking like today, in this day and age, where we are faced with terrorist attacks in Europe and gun control issues here domestically?
How do current events affect our industry?  How important is tourism to the world economy? How about the United States? Your state? Your city/area?…

Careers in Tourism – 40 Pages 

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Tourism is one of the biggest industries in the world. After reading Chapter 3, select one specific job in tourism that you liked and discuss it in detail. Tell us why you did like it, what are some advantages to this job, and how would you go about searching and applying for a job opening of this kind?  Owning one’s own travel agency is an ultimate goal for many in the travel and tourism industry. What would be the career path for fulfilling such a goal?  What might be the qualifications that a person must have for work in travel communications? How is a position found in this field?…

Tourism Organizations and Hospitality and Tourism Discussions Week 2 All Students Posts 86 Pages 

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Tourism Organizations – 48 Pages 

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There are many tourism organizations that work together globally. Discuss the variety of global tourism organizations, and give specific examples of how they contribute to tourism overall.  Why are they so critical to the overall efforts of the tourism industry? Based on your research, do you think there are too many tourism organizations out there? As you begin researching tourism organizations – what are some clear advantages you picked up on? Think about it from a travel & tourism professional perspective. How can you benefit from such organizations?…

Hospitality and Tourism – 38 Pages 

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In this discussion thread, we will explore the connection between hospitality and tourism. Start by giving examples of how different segments of the hospitality industry are linked to the tourism industry.  The U.S. economy has been on a steady incline from the crash back in 2008.  It takes years for economies to recover from a recession.  What is the connection between economic recovery, the hospitality industry, and the tourism industry?
Can you triangulate the three and discuss? How successful do you think future tourism will be in the countries of Eastern Europe and the former Soviet Union?…

HOSP 450 Tourism Management

Tourism Distribution and Attractions Discussions Week 3 All Students Posts 74 Pages

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Tourism Distribution – 38 Pages 

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Some travelers choose to utilize travel agents when booking their excursions.  What is the role of a travel agent?  What do you think will be the impact of travel agents in the future?  Keeping the tourism industry in mind – how do you think TPIs make money? What’s their strategy? And, is it really working? Now that we better understand what tourism distribution is all about, let’s explore what the future holds. Considering the evolution of technology – what do you think the future holds for tourism distribution? How is it going to look like?…

Attractions – 36 Pages 

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Think of some tourism attractions that are popular today more than ever. What are the reasons for their popularity?  What do you think travel agents do to promote popular attractions in this day and age? How important are attractions to the tourism industry? Why would you say attractions are even important to our industry?
Can you make the connection? As an industry professional you have a vested interest in marketing and promoting attractions to increase tourism. What are some effective ways to market attractions? How would you go about it? Which media would you use and why? How about some innovative marketing ideas?…

Tourism Motivation and Tourism Culture and Society Discussions Week 4 All Students Posts 79 Pages 

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Tourism Motivation – 41 Pages 

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Motivation is what drives us to do things. What are some prime reasons why people like to travel? How can travel and tourism organizations bank on the fact that people like to travel? Knowing what we know so far – how would you, as an industry professional, motivate people to travel? What are some effective ways to reach out and spike motivation? As we continue this discussion, why do you think it is important for the tourism industry people to have a good understanding of travel motivation?…

Tourism Culture and Society – 38 Pages 

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In this discussion thread, begin by explaining the importance for travel professionals to understand different cultures, and how this knowledge can contribute to better sales of destinations. What do you think are effective ways to learn new cultures? How would you train your travel agents in different cultures? Please visit the website for the International Institute for Peace through Tourism at www.iipt.org In your opinion and after visiting their website, do you feel that tourism plays a role in building bridges of understanding between countries, civilizations, cultures, and religions?…

Tourism Supply and Demand and Tourism Economic Impact Discussions Week 5 All Students Posts 82 Pages

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Tourism Supply and Demand – 42 Pages 

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In this discussion thread this week, we will talk about tourism supply and demand. Let’s begin with supply. Give some examples of supply as related to tourism. Begin with defining tourism supply, then give examples. Supply and demand is a “heavy” topic.
It’s in all sort of business. So when we look at our industry – what are some challenges associated with supply and demand that are specific to the tourism industry? Take a look in our textbook to get some ideas. The WTTC and other tourism organizations do a good job forecasting tourism demand. Why do you think forecasting demand is so important to our industry? After all, a forecast is a prediction and it’s difficult to accurately forecast anything, really, since we don’t hold the ability to see into the future. So why is it so important then?…

Tourism Economic Impact – 40 Pages 

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In what ways was the tourism industry impacted with the economic collapse of 2008?
What are some innovative ways the tourism industry paved its own road to recovery? Unfortunately hunting tourism, especially in Africa, is big business.
What are your thoughts on this? As a tourism professional, would you accept such practice considering it’s a big revenue generator? Part of what the WTTC does is creating forecasting for the tourism industry. What are your thoughts about the forecasting process? If you were charged with this task, how would you achieve accuracy?…

HOSP 450 Tourism Management

Planning and Development and Ecotourism Discussions Week 6 All Students Posts 76 Pages 

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Planning and Development – 37 Pages 

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It is important to understand how tourism policies are implemented and how they impact government, business, and the environment.
Why are tourism policies important? How can we analyze tourism planning and development as applied policy? Some small communities and municipalities take charge of their own tourism planning and development. For example, a nearby city where I grew up took upon itself to develop an exotic animal zoo to boost tourism in the area and it was an internal decision done locally by the city.
What are your thoughts on this? Do you see some advantages in developing tourism destinations and policy locally? Tourism planning and development usually involves local or even at times federal government. However, there are some privatized projects for tourism development.  What are your thoughts on this? Is it better for tourism destinations to be developed by private investors? What are some challenges associated with it?…

Ecotourism – 39 Pages 

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Ecotourism has become a hot topic in the world of tourism. What is ecotourism? How has ecotourism affected the travel industry? Do you think ecotourism is a passing phase? Is it just a trend of the green movement? Or is it here to stay? Describe the vision of Ecotourism Australia, and describe its nature and ecotourism accreditation program….

Tourism Marketing and Research and Tourism’s Future Discussions Week 7 All Students Posts 77 Pages 

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Tourism Marketing and Research – 40 Pages

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In this discussion thread, we will explore tourism marketing. In this week’s textbook readings and lecture, we take a closer look at tourism marketing. Marketing is very broad. Discuss unique aspects of marketing as related to tourism. Can you think of some examples of unique marketing aspects that are related to the tourism industry? Please visit the website for the Association of Travel Marketing Executives (ATME) at: www.atme.org .Why, in your opinion, should a travel marketing executive join ATME? What are some advantages?…

Tourism’s Future – 37 Pages

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In your own personal opinion, what do you think the future of tourism is going to look like?
Do you believe tourism around the world will continue to grow? What are some contributors to future tourism growth? What do you think the future of space tourism will be? Do you believe it’s going to pick up? Why or why not? Tourism continues to grow. Seek to take advantage of the extent of this growth and its special areas of growth opportunities. How, and to what extent, is climate change likely to affect your destination and the experiences it is capable of offering?…

HOSP 450 Tourism Management

Final Exam

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(TCO 1) International tourist arrivals have: (Points : 5)

Become static in the last few years.

Grown tremendously in the last five years.

Shown strong growth since 1950.

Actually decreased globally since 2000 due to recessions.

Shown only slight gains since 1990.

(TCO 1) Tourism for the masses began with the development of: (Points : 5)

The spas of the Romans.

Seaside resorts in Britain.

The Cook’s tour.

The railroad.
Stagecoach travel.

(TCO 2) Jobs such as general manager, accountants, director of sales, bellhops, and maintenance workers can be provided by _________. (Points : 5)

Airlines

Food service

Gaming

Hotels, motels, resorts

Attractions

(TCO 2) Hotels can be classified as: (Points : 5)

5, 4, 3, 2, and 1 star.
Resort, city, airport, suburban, highway.

Full service, luxury, all-suite, moderately priced limited service.

All of the above.

(TCO 3) What is the federal tourism agency for the United States that is concerned with research and policy? (Points : 5)

United States Travel Industry Association

Office of Travel and Tourism Industries

United States Tourism Policy Administration

U.S. Travel Data Center

National Council on Travel and Tourism
(TCO 3) Because the airlines have steadily been decreasing the commission paid to travel agencies, the vast majority of agencies now charge a service fee. Which of the following is generally the most typical amount of this service fee? (Points : 5)

$10

$15

$20

$35

(TCO4) ATW stands for: (Points : 5)

Air Transport World.

Air Transportation Worldwide.

Air Transportation  Wyoming.

Air Transat Worldwide.

(TCO4) A 2009 study titled Cultural and Heritage Tourism Study by Mandala Research shows: (Points : 5)

Discontinued interest in travelers’ desire to experience new destinations.

Continued and strong interest in travelers’ desire to experience new destinations.

Discontinued interest in travelers’ desire to experience cultural, arts, historic, and heritage activities.
Continued and strong interest in travelers’ desire to experience cultural, arts, historic, and heritage activities.

(TCO5) The following theme park contributed largely to the success of Walt Disney World: (Points : 5)

Universal Studios.

Harry Potter.
Busch Gardens, Tampa.

Magic Kingdom.

(TCO5) Crimes against tourists: (Points : 5)

Is not a major concern in this day and age.

Happens all the time and everywhere.

Results in bad publicity and creates a negative image in the minds of prospective visitors.

Is religious motive.

(TCO 6) Another factor deserving attention from tourism managers is: (Points : 5)

Recognition

Affiliation

Education

All of the above

(TCO 6) Simple regression is: (Points : 5)

The flat squares method

The linear most squares method

The linear least squares method

None of the above

(TCO 7) Types and levels of tourism destinations are: (Points : 5)

Number of rules that determine the number of visitors that can be admitted to a country

A nation or a country

Means by which politicians decide how to allocate funding for tourism development

Plan for deciding which target markets are likely to be most profitable

(TCO 7) Which of the following factors contribute the most to the competitiveness of a destination? (Points : 5)

Zoning by-laws, which encourage facility development

The location of the destination in relation to its major markets

Customers and immigration regulations that facilitate or hinder international visitation

Foreign investment policy/regulations that affect the availability of investment capital

(TCO 8) Which of the following is an example of tourism infrastructure? (Points : 5)

Roads

Public utilities

Parks

All of the above

(TCO 9) Which of the following is not a core indicator of sustainable tourism? (Points : 5)

Site protection

Stress

Waste management

Policy

(TCO 10) Which of the following is not a use of travel research? (Points : 5)

To delineate significant problems for the manager

To aid in sales promotion

To create good will

To take the burden of decision-making from managers

(TCO 10) Primary sources of data: (Points : 5)

Include statistical data provided by the Census Bureau

Should only be gathered after secondary sources have been exhausted

Are free from investigator bias

Rely on the direct observation of physical phenomena in the gathering of data

(TCO 11) Market segmentation is a process of: (Points : 5)

Assembling various market segments into a complete market

Using segmentation variables in the marketplace

Thinking like the customer

Identifying groups of customers with similar characteristics

(TCO 11) Forecasts (made by the WTO) of international tourist arrivals in the year 2020 indicate that: (Points : 5)

East Asia/Pacific will dominate all other regions

The Americas will dominate

Europe will be #1

East Asia/Pacific and Europe will be about equal

(TCO1) Why is the United Nations World Tourism Organization interested in standard definitions, and why must a national tourism organization classify tourists and other visitors? (Points : 20)

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The UNWTO is interested in standard definitions because without them, the study of tourism as a…

(TCO2) Explain in detail the components and economic impact of tourism. (Points : 20)

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The tourist makes up the center of the tourism phenomenon model because they are the ones who seek travel experiences when…

(TCO3) Explain briefly why travel suppliers need distributors. Discuss at least three main types of tourism channelers or distributors. (Points : 20)

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Travel involves the provision of various services. In this regard, suppliers need…

(TCO4) How has the Internet affected the tourism distribution? (Points : 20)

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The Internet enables the supplier to directly sell to the consumer. This has made it easier and more convenient for…

(TCO5) What are tour wholesalers, and how do they impact the tourism industry overall? (Points : 20)

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Tour wholesalers are also referred to as tour operators. They put together a tour, along with all of its…

(TCO6) Upon graduation, you have been hired as a tourism advisor to the Gambia, a small developing country in West Africa. The president has asked for an economic analysis of tourism as a new industry. Outline the content of such a report, commenting briefly on why each factor is listed. (Points : 20)

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The economic analysis report should include information on the supply and demand for tourism in the country. This would determine whether the…

(TCO7) Explain what destination vision means. (Points : 20)

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A destination vision forms the purpose and provides a picture of tourism development’s future. This in turn intends to…

(TCO8) What is the marketing plan for tourism? (Points : 20)

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The tourism marketing plan provides an outline of the advertising and general marketing…

(TCO9) Describe in detail what is tourism supply. (Points : 20)

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Tourism supply refers to the tourism products or services that are sold by the industry to the tourists. It takes…

(TCO11) As the food and beverage manager of your resort hotel, make a few suggestions as to how you might employ Hi-Tech/Hi Touch. (Points : 20)

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Some suggestion would be to use the technology in place of the menu. Customers can…

HOSP 450 Tourism Management

DeVry