HOSP330 Discussions Week 5

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HOSP330 Discussions Week 5
The five P’s of marketing are Product, Promotion, Price, Public Relations, and Place. Which do…

 

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HOSP330 Discussions Week 5

HOSP330 Discussions Week 5

All Students Posts 56 Pages

The Five P’s of Marketing – 29 Pages 

The five P’s of marketing are Product, Promotion, Price, Public Relations, and Place. Which do you think is the most important P in advertising and marketing an event and why? Explain internal marketing versus external marketing.  Are there any differences? We have tangible products and intangible products. What are the differences? Is one product harder to promote than the other?…

Where have you seen one of the “P’s” done wrong in an event? What happened? How would you have done this differently?  Explain the importance of using public relations in the event business…

Internet Marketing – 27 Pages

Explain the role, scope, and potential of online consumer-generated media to advance your event. How would you maximize Internet marketing opportunities? What do you look for in a website when you are looking for services? How can we show credibility on our website?…

Discuss how you would develop an effective event presence through online social media…this will help get you started for this week’s assignment!

Discuss the major type of websites and their characteristics.  What do you look for in a website when you are looking for services?  Discuss the major advantages of online marketing…