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How advertisers use principles

How advertisers use principles

PSYC 110 A+ Final Exam

(TCO 13) How do advertisers use the principles of persuasion as discussed in Chapter 12? Pick a television commercial and use it as an example of the components of persuasion. (Points : 15)

Persuasion is not a simple matter. There are a lot of factors that advertisers need to understand in order to predict how to successful persuade an individual into thinking a…