HRM 587 Managing Organizational Change
HRM 587 Managing Organizational Change
Your project will have five separate parts, due throughout the term. It will incorporate the learning…
HRM 587 Managing Organizational Change
HRM 587 Managing Organizational Change
A+ Entire Course: Course Project Microsoft and Yahoo| Discussions Week 1-7| Final Exam
HRM 587 Managing Organizational Change
Course Project Microsoft and Yahoo
This course project will help you utilize the concepts in this class, by doing a thorough analytical and in depth review and comparison of “change” in two companies. You will accomplish this project through 5 deliverables in the course:
- Proposing and having approved your project topic. (2 references) (Week 1)
- Researching two publicly traded companies, and comparing and contrasting their methods of handling a significant change in their organizations. Analyze and write about images of change in those organizations. (4 new references) (Week 2)
- Diagnosing the change in those companies and their barriers and resistors. (4 new references) (Week 4)
- Analyzing and creating applications for a change project communication based on the change in one of your researched companies. (2 new references) (Week 6)
- Utilize multiple references using online research, Keller Graduate School of Management’s live or online libraries, perhaps your public library for print resources, and any other primary or secondary research source you feel would be appropriate for this project. You will complete an annotated bibliography at the end of the term of strong references to support your findings. At least 12 total references used in the project. (All term – bibliography due Week 7).
Note! Keller Librarians are a wealth of information – and will help you find sources. Using the chat feature you can talk to them about what you need to find, and they will teach you how to use the library!
Do not use Wikipedia as a reference source. If you find useful information from Wikipedia, triangulate your research and find other, more credible source(s) which provide the same (or better) information, and then utilize the information from that more credible source in your paper and reference page/bibliography.
Your project will have five separate parts, due throughout the term. It will incorporate the learning of the course as we go through – and hopefully will cement the process for you. At the end of the term, your final exam will contain 4 randomly selected Change Management questions based on YOUR Course Project companies and research findings as related to the course content, as well as other questions (multiple choice and essay) which are not specifically related to your project (but are related to Change Management course content!).
Thus, the initial “topic selection” where you pick the companies you will research throughout the term is critical for you to ensure you are interested enough in the material that it will keep you engaged throughout the term.
Here are some examples:
Example: Both Ford and GM experienced serious issues during the pre, during and post TARP period causing them to restructure and change how they do business. Each of them reacted to these pressures differently. A paper comparing and contrasting the way both companies reacted to this pressure would be very interesting and easy to set up in an organized fashion. Further, utilizing the images grid, you can discuss how they did handle these pressures (using which image) and how a different style of leader (image) might have handled it differently.
Example: Both HP and Home Depot have had issues with selecting a new CEO for their company. Reviewing the last 10 years of CEO history, a paper comparing and contrasting the pressures involved, and how they impacted the overall productivity of the companies would be sustainable throughout the term.
Example: Review any two companies in the airline industry, their entrance into (and possibly their completion of) bankruptcy, and how they handled the changes through management as a result. (i.e. United Airlines and American Airlines)
Example: Review any two companies who have recently been through some part of Merger and Acquisition change and how they handled the culture changes.
Example: Review any two companies who have had industry changes and how they have reacted either successfully, or unsuccessfully and how their reactions perhaps resulted in their success or failure. (i.e. Yahoo vs. IBM)
These are simply illustrative – you can do research and find any of many companies and topics of change which could work for this paper – and you are encouraged to do so. If you have questions or need more ideas, please ask your Professor for help!
You will be asked up to four questions about your project covering all aspects of Change Management and all of the COs in the course. However, the majority of the questions WILL be on “implementing the change.” Be prepared to analyze how your companies in your project “implemented” the change using various models that we have covered throughout the term. Your knowledge of your project information and the course theories will be your success key to doing well on the Final Exam.
You will also have MC questions covering Change Management concepts in the course and at least one essay not directly related to your project.
Course Project Week 1 Microsoft and Yahoo
Part 1: Topic Selection (Due Week 1)
Pick out your two companies and their change. In 1 double spaced page, please submit your company selections, with a brief write-up on the changes you will be comparing in the two companies. Pick two companies which have undergone some type of fairly substantial change in the recent past. Find the company and the change information online, using EBSCO, or using a company’s case described somewhere in our textbook. (See page 388 of the textbook index for page numbers and names of each of the cases described in the textbook.) Other ways to find information: utilize Google or Yahoo Finance, or Reuters, and look up Annual Reports of companies which interest you. Often reading the first sections of these reports (i.e. letters from CEO’s) will give you ideas about changes they have gone through in the past year(s).
Be sure that:
- Your companies are publicly traded so that their information will be easy to research and find
- Your change in the two companies are comparable (i.e. don’t compare a new CEO to a change in HRIS – DO compare two changes in CIO) and
- The changes happened in the recent past so that you will find plenty of online information about how they were handled, but not so recent that the information about the change “results” is still up in the air.
Your topic will be graded/approved and returned to you so that you know your topic will work for the course. You must get approval to move forward with your project. This section will be worth 25 points and must have at least two references.
How this will be graded:
|Topic includes two companies which have undergone a somewhat similar type of change over the past 10 years (or longer if you have plenty of information about it)||5|
|Write up sufficiently tells the instructor the names of the companies, the information you have found about the changes, and why you find this project topic interesting||15|
|Includes at least two references to articles or items about the companies and the change||5|
For the course project, the writer proposes to research and write about the appointment of new CEOs within Microsoft and Yahoo! More specifically, this project will focus on the appointment of Satya Nadella as Microsoft CEO and of Marissa Mayer as Yahoo! CEO.
Course Project Part 2 Week 2
Part 2: The Change Analysis – Images of Change (Due Week 2)
The “Images” section focuses on the six different images of managing change and how each “approach” to change effects all that follows in its implementation and continued support. Download the “Week 2 Project Images Grid” from doc-sharing. Pick three of the “images of change” explained in the Week 2 lecture from the grid, and analyze how those particular “images” would affect the ensuing diagnosis and implementation in your two selected companies on their change plans.
Here’s what to do:
- Working with the information that you provided in your topic proposal, and any feedback you have received from your Professor, flesh out the facts and information from your original proposal.
- Review the changes in each company and describe them thoroughly in a word document. Explain how the change impacted the companies, and who it impacted. Compare some of the similarities and differences between the change in the two companies.
- Look at your grid and pick three images of change from your grid. Fill out the empty blocks on the grid for those three images using outlines, bullet points, and rough ideas for both company’s change.
- Now, in a Word document, analyze, compare and contrast the three images and explain how the behaviors of those images would be different or the same during your companies’ changes, and how those differences could (or did) impact the success (or failure) of the change, comparing and contrasting the results at both companies.
- Explain which image (or combination of images) you feel would have best facilitated the described change and why.
- Based on the information you actually read about the results of this change, state which image you think the leader of the change actually resembled the most. You may speculate here on which image you feel best represents the “change agent” at either or both of the companies. This will depend on how much information you found about the internal workings of the company during the change.
This paper should focus on evidence that demonstrates how the management of the organization integrated one or more of the six images of managing change (Chapters 2 and 3) how effective the change was and what management could have done differently to increase the probability of successfully implementing the strategic change initiative. Again, this is a compare and contrast paper – so include information about both companies in your report.
Grading rubric for paper #2 – Change Images
|Properly filled out and submitted change grid showing your initial analysis and notes.||10|
|Two companies selected, “briefed”, and referenced.||20|
|Thorough description of the change explained||20|
|Comparison of the two companies, similarities/differences of the changes and the results||25|
|At least 4 new references, properly cited.||10|
This paper could be as short as 3 pages or as long as 7. Use APA formatting (double spaced, decent font.) Include your references on the final page. You should have at least 4 additional/new outside references, excluding the textbook. References should be scholarly.
Preview 7 Pages: (Grid Included)
On July 16, 2012, Marissa Mayer was appointed the new CEO of Yahoo! (Savitz, 2012). A former executive at Google, Mayer was chosen to replace Scott Thompson who was fired for inaccuracies in his resume. Mayer was expected to help make Yahoo!, one of the pioneers…
Course Project Part 3 Week 4
Part 3: Diagnosing the Change (Due Week 4)
Select a Diagnostic Model (see Chapter Five) that you utilize to review aspects of change activities and actions that have been taken by the companies chosen. Here we are looking at the “parts” of the companies as well as their strategies, as surmised by your research in Part 1. It is acknowledged that this information will not be complete, as you are looking at these companies as an outsider; but a thoroughly researched paper will give enough data to allow some (well-defended) assumptions on your part.
Here’s what to do:
- Choose one Diagnostic Model (i.e. 6-box, 7S, congruence, or etc.) to apply to the two chosen companies. Choose the model which you feel best identifies and measures the relevant aspects of the organization’s performance and therefore the diagnostic choices made will affect your findings.
- Apply the data obtained in your research through an analysis of the appropriate chosen model. This will allow you to create a diagnosis of where each company is today (as per the criteria of the model).
- Create a SWOT Analysis for each of the two chosen companies change plans/programs, utilizing information obtained in the diagnosis. (Strengths, Weaknesses, Opportunities, Threats.)
- Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.
- Identify potential areas of resistance that may occur and at least one strategy to respond to each. (This will most likely come from your Weaknesses/Threats section of your SWOT. If not, take another look at your SWOT.)
- Recommendations for further actions within the organizations and the rationale chosen for these recommendations.
- Write your paper including each of the above sections, and analyses
Grading rubric for paper #3 – Diagnosing the Change:
|A comprehensive review of the Change Diagnostic model chosen that details the components included as well as some background about the model itself through research from the author(s).||20|
|Your rationale defending why you chose that particular model. You can utilize a review of internal/external pressures that have affected the companies chosen.||20|
|A SWOT analysis that you created based on the above. Compare the two company analyses to each other and offer your perspective (value judgment) of the effectiveness of the changes made to date in each case.||20|
|Potential areas of resistance that were encountered or that you anticipate may be encountered and possible actions to minimize the negative effects of such resistance.||20|
|Recommendations for further actions within the organizations and the rationale chosen for these recommendations.||20|
|Use of 4 new references, properly cited.||10|
To analyze the organizational changes in Yahoo! and Microsoft, the writer opted to use the Congruence Model for diagnosing the changes. Developed by David A. Nadler and Michael Tushman who were professors at Columbia University. This “model views organizations as interacting components that exist in relative…
Course Project Part 4 Week 6
Part 4: Communicating the Change (Due Week 6)
An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects, as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.
This project piece will have 3 parts:
- The main part of your project this week will ask you to pick ONE of the company’s change plan, and develop a communication plan for the company. This plan should be submitted by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication and identifying “who” will do the communicating. The grid for this project can be found in doc-sharing, entitled “Grid for Week 6 – Communication Plan.”
- Pick ONE of the communication pieces which you would have used which is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral.) Be sure to review the Week 6 lecture and the examples of communication plans and types there for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.
- The “real world” aspect of this project is that you will write a 1-2 page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications which explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
Grading rubric for Part 4 – Communicating the Change
|Item||Content item||Content points available|
|Excel spreadsheet grid||ID of stakeholders||8|
|Timeline of communication||8|
|Type of communication||8|
|ID correct communicator||8|
|At least 4 Communication pieces listed on spreadsheet (no more than 6)||8|
|Your analysis of the actual communication plan as seen from the “public eye.”||20|
|Your sample communication piece.||20|
|Your reference page (at least 2 new references)||10|
More details about grading your excel spreadsheet:
- You have properly identified the appropriate stakeholders
- The timeline of your communication shows understanding of reality and attempt to be honest while ensuring no panic and production/service not interrupted .
- The type of communications described show that you have a good grasp of proper, business communications
- The rationale behind the communication makes sense
- You have properly identified the “right” communicator for the communication
Preview: Grid Included
Microsoft is happy to announce that it has appointed Satya Nadella as its new CEO and that he will start in this new role on February 4, 2014. He takes the place of Steven Balmer who stepped down from the post in August 2013.
Nadella brings with him an…
Course Project Part 5 Week 7
Part 5 – Annotated Bibliography (Due Week 7)
List of all of your references you used in the project to date (you should have at least 12 at this point) and create an annotated bibliography. Basically, for this assignment, you will use your reference list, in alphabetical order, and provide a 2-4 sentence summary (brief!!) of what that reference said. This is a summary style document! Your grade will be based on your ability to BRIEFLY summarize the important points in the document as well as the strength of your reference materials. (i.e. if you used mainly low-level reference documents like encyclopedias, online dictionaries, anonymous articles, etc. this will negatively impact your grade.)
- Use of at least 12 references, properly annotated: 24 points (roughly 2 points each)
- Strength of references overall: 6 points (roughly .5 points each.)
- Use of one of the 5 Keller-approved citation methods
|Grading Rubric||Points per item:||Total points possible:|
|Use of 12 references (at least)||1||12|
|Brief summary (2-4 sentences tops!)||1||12|
|Strength of references||.5||6|
|Proper use of one of the 5 Keller-approved citation methods||Not applicable||5|
Basu, C. (2018). Pros and cons of the congruence model. Retrieved from
In this article, the author described the congruence model, which was used as the
diagnostic model for evaluating the organizational changes in Yahoo! and Microsoft,…
HRM 587 Managing Organizational Change
Discussions Week 1-7 All Posts 1,087 Pages
Stories of Change and Pressure for Change Discussions Week 1 All Posts 138 Pages
Stories of Change Discussions 1 Week 1 All Posts 69 Pages
Chapter 1 of your textbook includes, on page 9, Table 1.1, “Managing Change: Some Lessons from the Four Stories.” Review the four “lessons” (bullet points) on the table, and think about what some of the key “learning points” you gleaned about change from these stories. Then, do one of two things:
- Post the top three learning points you gleaned from the stories, and include how the stories for change helped you learn these points, or
- Research one of the four companies and see how or if that company has since changed (yet more) since the time of the book’s publication. How did that recent change fit with or not fit in with the “lessons” that the textbook mentions the company “learned” from their original set of changes? Explain what you find (bring the URL of the research/article you used to help you).
Your instructor will follow up with you with additional questions throughout the week to push the learning further. Feel free to discuss your classmates’ findings and thoughts on these questions with each other as well.
Pressure for Change Discussions 2 Week 1 All Posts 69 Pages
Organizations change due to many different pressures. In your lecture for Week 1, as well as your reading in Chapter 3, you are introduced to many of these pressures. Think about a time at work, at school, or at home, when you have been subjected to similar pressures (this is “your” example). Did that pressure make you change or “dig in your heels” and refuse to change? What does that say about pressures for change? Does it always lead to change?
Provide your example in your first post, and if you can, explain how the theories on “pressures for change” help explain why you were or weren’t actually pressured to change in your example. Please also discuss your classmates’ examples with them. In follow-up posts, talk about how these pressures did or didn’t cause a company to change, to their benefit or detriment.
Your instructor will come in with additional questions and thoughts based on your comments and the pressures for change, and during the week, your main focus will be on “why companies change.” Enjoy the discussions!
What Changes in Companies? And Green Mountain Resort Case Analysis Discussions Week 2 All Posts 150 Pages
What Changes in Companies? Discussions 1 Week 2 All Posts 83 Pages
The textbook talks about many types of “change.” Here is a list of many of the “types”: first order, second order, anticipatory, reactive, adaptive, tuning, adaptation, reorientation, recreation, midroad, tectonic, incremental, transformational, downsizing, technological, mergers and acquisitions. It is all quite overwhelming, really. Our goal this week is to gain clarity and understanding of the differences among the types of changes.
Consider the company you have selected (or one of them you are still choosing between) and discuss a recent change which has occurred at that organization. Pick which “type” of change you would say that change was, and why. Utilize the course textbook as the start for analyzing the theory of the change. Explain the theory of the change.
Do you agree with the change which the company has decided to take? Let’s get started, and we will be addressing more questions about this throughout the week. Further, feel free to debate/discuss your classmates’ project/company findings with them as well.
Green Mountain Resort Case Analysis Discussions 2 Week 2 All Posts 67 Pages
The Green Mountain Resort case is a perfect one for us to work together as a class on the different images for change and how they are reflected (or could have been reflected) in that case. We will cover multiple facets of this throughout the week but to start, let’s talk about the role that Gunter plays in our case study this week. For our opening posts, pick one or two of the following (or debate with your classmates):
1. Which image of leader do you see Gunter best fitting into? Why do you think this?
2. How did Gunter use that image to “lead” the company through this change?
3. Which image do you think YOU would have selected to lead the company through the change, and how would this have been better than how Gunter led the change?
The Diagnostic Models and Force Field Analysis Discussions Week 3 All Posts 150 Pages
The Diagnostic Models Discussions 1 Week 3 All Posts 78 Pages
Chapter 5 identifies several diagnostic models. The first five speak of the overall structure of the organization. Select one of these five and research it on the Internet. Discuss why you chose this particular model, with special emphasis on the components included and how they (and the model) fit with your view of the organization you are researching for your project. Speak also to what you see as the model’s strengths and weaknesses.
Force Field Analysis Discussions 2 Week 3 All Posts 72 Pages
The Force Field Analysis Model is one of the most famous in change management. It was originally developed by Kurt Lewin and can be found in Chapter 5 at the end of the chapter (printed page 151). Review this model and relate it to an issue in your organization or your associations outside of work. Define how understanding the “forces for” and the “forces against” inter-relate. What insights did you get from the analysis?
Emotional Intelligence/Overcoming Resistance and Barriers to Change Discussions Week 4 All Posts 164 Pages
Emotional Intelligence/Overcoming Resistance Discussions 1 Week 4 All Posts 82 Pages
(Note: This case is a work of fiction.) Lefty’s BBQ is a U.S. national restaurant chain which serves beef, pork, and chicken barbecue along with Pepsi products, thin-cut French fries or slaw as sides, and offers biscuits or garlic bread as well. The restaurant operates as a drive-up only, with parking lots available at most locations for people to sit and eat in their cars, as well as picnic tables outside in some southern locations. The “average” customer is white male and about 35-45 years old. Many of the workers in the chain are high school part-time, hourly workers who operate the registers, clean-up, and cooking. Managers range from the age of 18+. Lefty’s BBQ senior management has implemented a change plan to introduce alcoholic beverages to its menu (beer and wine only). This is going to impact quite a bit of the operations, and certainly is going to impact the employee base, as in most states, to serve alcohol will require employees to be a minimum of 21 years of age. Due to some licensing issues, Lefty’s is also going to switch from Pepsi products to Coke products along with introducing the beer and wine to its new menu. Unfortunately, the press got a hold of this change in plan before senior management had communicated the change to the rest of the employees throughout the country. Identify, discuss, and begin to address the many resistances, emotional intelligence issues, and unintended consequences which the management will face and need to overcome and handle throughout this change.
Barriers to Change Discussions 2 Week 4 All Posts 82 Pages
(Note: This case is a work of fiction.) Addition/Subtraction Company (A/SC) is a textbook publisher for math education, including 1st grade through graduate school levels. The company has been supplying textbooks to public education schools (grade – university level) for 55 years. The company has always prided itself on the loyalty it shows to its employees in that almost all of its authors are full-time employees, and very little of the work done in the organization is farmed out to independent contractors. However, over the last 10 years, the earnings of the company have taken a huge hit, partly because of the No Child Left Behind Act, which caused some of A/SC’s textbooks to fall out of print before they made a profit, and partly because of the increase in costs due to the company’s health insurance premiums when a large number of their employee base (and their families) contracted serious illnesses requiring lengthy and expensive treatments which has impacted the bottom line of the company. The HR Vice President has reviewed the business practices of their two main competitors, and realized that they are making their profits because they rely mainly on independent contractor authors, paying them only royalties on sales versus the salary/benefits packages which A/CS employees make. Further, because the other companies have a wide open subject matter expert pool by using independent contractors, they are much more nimble at reacting to changes in need of the market, and they can offer more math areas in their textbooks, giving them a larger market share. In fact, the last projection which was done by the marketing team showed that A/CS was going to be out of business in two years if they don’t change something quickly. The HR Vice President is going to recommend to her CEO that the author group of employees (numbering 510) be downsized out of the company and replaced with independent contractors. Further, because of certain employment laws, none of those who are downsized will be invited back as independent contractors. The publishing team will be expected to work with independent contractors and manage all book writing projects using less human power as well. That team will be downsized by 15% over the next year. Choices of “who” will be downsized will be based on a review of the last two years of performance evaluations, seniority, and roles.
This week, discuss the barriers that will exist to successful implementation of this change. Along with discussing how the change itself will be perceived by the employees, talk about risks to the company, internal and external factors which will create barriers, and challenges to overcome them.
Organizational Development Theory and Practices and nStep Practices Discussions Week 5 All Posts 156 Pages
Organizational Development Theory and Practices Discussions 1 Week 5 All Posts 78 Pages
JetBlue Airways is a company which has embraced the OD theory and allowed OD’s vision of emotional intelligence, value proposition, positive reinforcement, and change through improvement and culture to drive much of its results over the past years. The airline industry is one in which external influences have had an unbelievable impact on the bottom line of all of the companies that fly. Thus, it may defy imagination at first that in an industry of barely controlled daily chaos, Jet Blue has found a way to make OD work to control that chaos. Interestingly, in 2010, JetBlue was one of only three domestic airlines to turn a profit, and their CEO, David Barger, is the lowest-paid CEO among the 10 largest publicly traded U.S. airlines in 2010. (Potkewitz) Doing research online, use a Google™, Bing™, or other search-engine-style search, and find case analyses or articles discussing JetBlue’s OD approach. After the crisis, CEO Neeleman was terminated and Barger was put in his place. The company has grown since Barger’s implementation. Their focus on organizational development, and company values and culture, continues to this day, which is why it is not a surprise to see that JetBlue Airways was one of the main case studies presented at the 2011 Customer Experience Strategies Summit in Toronto, where Vicky Stennes, VP of Inflight Experiencepresented on their inside-out approach to motivating employees by creating a customer-service-centric business model.
We’ll begin with these questions:
1. How does a company with an OD approach differ from one without that approach?
2. Which company would you prefer to work for – one with an OD approach or one without?
3. Do OD companies offer a higher value proposition to their customers than non-OD companies? And if so, why don’t all companies take this approach?
nStep Practices Discussions 2 Week 5 All Posts 78 Pages
Class, you will be the “change agents” for this change. Your professor will be the CEO, issuing dictates, orders, suggestions, support, ideas, and thoughts. However, you, as class members, will need to take each new piece of information and determine how it will fit into your plans for change, as change agents. Keep an eye on the new information as well as how your colleagues are addressing it. Innovation, creativity, and level headedness is key to making this week’s solution succeed. Good luck!
Here’s the change: BubbleBath Inc. is a privately owned company with approximately 2,000 employees whose make up is primarily line workers. Management makes up about 20% of the company, with the remaining 1,600 people working to produce the line of bathtubs, hot tubs/spas, and designer fixtures for which the company has become famous. The company started 10 years ago working out of the initial founder’s garage, and quickly increased in size when Jacuzzis became a standard fixture in many middle-class remodels and new constructions. Due to excellent marketing strategies, BubbleBath Inc. has not experienced a downturn in sales despite the recent economic downturn in construction. Instead, they have parlayed the middle-class flight from tourism to encourage the “staycation” and the upgrade of the home as the new spa of the 21st Century. Profits last year were up 15% and everyone is feeling cautiously optimistic. Nevertheless, the CEO is concerned with market analysis reports that despite the staycation mentality, growth over the next two years is predicted to be stagnant to declining. Last week, as per the original exit strategy of the founding investors, the company will be restructured into a limited partnership of three people from an incorporation model of 15 shareholders. 12 of the shareholders will be paid a return of 8% on their investment, and the remaining 3 shareholders will form a limited partnership. As a result, the CEO has received word from the new partners that they want to change the operations model as follows, effective in three months:
A. Discontinue the line of designer fixtures and focus solely on hot tubs and bathtubs. (This will mean eliminating two lines of 30 employees each.)
B. Move the entire operation from the city of Atlanta, GA to a town 25 miles south of Atlanta called McDonough, where all 3 of the partners reside. No relocation packages will be offered, but those employees who choose to “retire” at the time of the move will receive a 4 weeks’ severance package. A new building which was originally intended to be a “HottubsRUs” factory is sitting vacant and the partners bought it for a steal. They already have a buyer for the old factory in Atlanta.
C. For the first time, include a sales office right in the new production building where a showcase with sales staff will be located. Along with supplying retail stores, the company will now also sell directly, both in the office and online. Initially, 5 sales people and one sales manager will be hired. Your CEO has asked you, the managers, to come up with a change plan using Kotter’s 8-step model. What are the first things that you will do in order to create a plan for change which will maximize efficiencies, utilize current processes, and ensure that profits continue? Who wants to start?
Tyco Case Study and Types of Communication Methods Discussions Week 6 All Posts 165 Pages
Tyco Case Study Discussions 1 Week 6 All Posts 77 Pages
Review the Case Study on the Tyco company which appears in your textbook at the end of Chapter 11, pp. 345-346. After reading the case, let’s start the discussions with these questions.
1. How did the turnaround team use Gerard and Teurf’s transformation skills (discussed earlier in Chapter 11) to overcome the frustrations of employees?
2. What were some of the examples given in the case which led you to think those transformational skills were used?
3. Of the three types of cultural transformation (behavioral, experiential, and attitudinal), which of these types occurred in the Tyco case, and why do you think so?
Types of Communication Methods Discussions 2 Week 6 All Posts 87 Pages
Throughout the term, you have been researching two companies and the change plans each underwent. This week, you will be working on the communication plan which you feel one of the companies most likely used (or you will create one you would have recommended it use). This plan will include types/methods of communication, a timeline for that communication, etc. (See the project for more details.) This week, we want to work together and look at types of communication. Also, you will be given an opportunity to share a draft of the “sample” communication you are going to provide for your project, and receive feedback from your classmates.
First, let’s talk about the different types of communication methods and when each may be used and why. Take a look at the examples of types of communication methods listed (in this week’s lecture). Pick ONE of the types, and describe that type of communication, explain who would use it, provide a potential audience for that particular type of communication and the pros/cons of using that particular type of communication. Or respond to a colleague who has already posted.
For example, a conversation is a type of communication. Two managers may use it, they might discuss with each other their roles in a change, their concerns about the change, and how they plan to discuss the change with their teams. A pro of this style of communication is that it is cheap, immediate, has an instant feedback mechanism, and is relatively easy and low-key; a con is that it can be overheard and repeated by others who aren’t to hear it yet, it is difficult to memorialize or “prove”, and/or it can be twisted later by others.
Chapter 12 NASA Case Study and Cracking the Code of Change: HBR Article Discussions Week 7 All Posts 164 Pages
Chapter 12 NASA Case Study Discussions 1 Week 7 All Posts 72 Pages
Read the end-of-chapter case in Chapter 12 of your text and do Internet research on NASA during both disasters, with particular emphasis on the disasters’ effects on the culture. Why do you feel it is so difficult to “sustain” cultural change in a large organization AFTER the immediate effects of a major event like Challenger or Columbia? What role should leadership play in working to “institutionalize” such cultural changes?
Cracking the Code of Change: HBR Article Discussions 2 Week 7 All Posts Pages
Locate and read the HBR article, “Cracking the Code of Change,” in the Online Library. It can be found through a general search in EBSCOhost, in the Harvard Business Review collection, May-June 2000 issue.
The article identifies two primary types of change that are most prevalent in today’s organizational world . Which type (E Change or O Change) do you think is most prevalent and what factors in our society influence that predominance? How can a leader best work toward a synthesis of both types to maximize the effectiveness of each for a successful change initiative?
HRM 587 Managing Organizational Change
(TCO All) For the next set of questions , you will first select ONE of the TCOs of the course. Then, you will be asked to write an essay about the project you worked on this term over your two companies’ change program based on the TCO you selected above. Select the TCO your essay question will cover:
TCO A – Given that progressive and successful companies require their employees to embrace change, examine how changing work conditions impact the employees.
TCO B – Given the inherent reality that all organizations must experience change in order to improve, demonstrate how “models” are used in Change Management, for diagnosing an organization’s need for change.
TCO C – Given external, internal and/or multi-levels of organization factors that drive change, assess and create a leadership model which supports and promotes each type of change within the organization.
TCO D – Given that an organization’s mission and vision will determine its strategy towards change, ensure that an organization’s change initiative is aligned with and capitalizes on its culture and mission in preparation for change.
TCO E – Given a selected Change Management implementation “model”, determine the causes of change and develop a plan of action to implement the change.
TCO F – Given that both organizations and their employees commonly resist change, understand how to recognize and overcome barriers to change and develop a strategy to manage resistance to change that will ensure successful implementation of change.
TCO G – Given that developing a “vision for change” and communicating that “vision” is a critical part of the change process, analyze the key elements of the “vision for change” and develop a strategy to communicate the change to the stakeholder.
TCO H – Given the organization’s goal of creating and implementing a sustainable change while moving toward becoming a “learning” organization, develop a plan to implement change in a sustainable manner that can be applied to any change.
Using the TCO you selected from the list above, which you felt was most relevant to your project this term, write an essay answer explaining how the change management you saw in one of your companies from your project this term followed or failed to follow the theory of success ingrained in the TCO you have selected.
State the #1 thing you think that company’s change agent did which most contributed to the success or failure of the change and why that relates to the TCO you selected.
- Include in the answer the name of the company you are discussing.
- Explain/analyze why you think this way.
Top of Form
TCO A – Given that progressive and successful companies require their employees to embrace change, examine how changing work conditions impact the employees.
The change in Microsoft, particularly when Satya Nadella became the company’s CEO, was successful largely because…
(TCOs A,E) Your project this term asked you to compare and contrast two companies’ change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response.
Recall that external and internal pressures often impact implementation of change in companies. For this question, please write an essay answering these questions:
A. Define specific (at least 2 each) external and internal pressures that will (or did) affect the implementation of the changes in your two companies. (10 points)
For Microsoft, one of the internal pressures came from the Board of Directors who expected to see quick changes and developments in the company, which…
- Name two strategies of handling these pressures that you would (have) suggested to the company leaders as being the most effective in managing those pressures during the implementation phase. (10 points)
- Defend your positions with details about why you feel your strategies would assist with handling these pressures. (15 points)
One strategy to handle the pressure to come out with new innovations from the Microsoft Board of Directors is to empower the employees to come out with their own innovations, as…
(TCO 3) Your project this term asked you to compare and contrast two companies’ change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response.
You will discuss some of the “unanticipated outcomes” which occurred during the change process in ONE of the two companies you studied this term. First state the company and the change process. Then, state at least two unanticipated outcomes from the change process, and whether they were negative or positive. If negative, what could have been done to avoid these outcomes? If positive, what could have been done (or what was done) to accentuate these (and why were they unintended?) Do you feel the unintended consequences were greater or less than the intended ones? Why do you think so? Explain in depth.
The change in Yahoo! involved the appointment of Marissa Mayer as the company’s new CEO. Given her great talent and experience in Google, she was expected to…
(TCO All) This question does not address your course project. This change scenario is envisioned instead, for this question. First, the scenario, and then the question.
Scenario: You are a department head and you just learned that your small, start-up, privately-owned company has been bought out by another publicly held company. You are told that everyone in the small private company will need to go back through interviewing with the new company, and that everyone will need to compete for and rejustify their employment in their current position. You have been told that YOUR job will remain intact if you are able to smoothly guide your flock through the change, help your people in creating resumes and preparing for interviews, and also in creating job descriptions for each of the positions in your department, justifying while doing so the existence of those positions. You will need to bring on board immediately all of your direct reports to assist you in this project. You are not to let anyone under that level know about this situation for at least a month, at which time you will be setting things in place for the new structure. You will be judged on the smoothness of the implementation of these new processes, meeting timelines and deadlines, ensuring confidentiality until the time stated, and also on the number of employees (%) who remain as viable candidates for their old jobs.
The question: This term, we studied organizational development theory versus the more systematic nStep method of conducting a change process. What would be the pros/cons of using OD theory for this change project? What would be the pros/cons of using nStep? Which nStep method would you use for this change scenario and why? Of the two methods (nStep and OD), which would you recommend we use for this particular change program? Why?
The pros of using the OD theory for this change are that it banks on the change leader’s relationship with the….
(TCOs C,D) Your project this term asked you to compare and contrast two companies’ change projects or programs for change. This question will review what you learned about the change projects in a continuation of your project. It will ask you to apply course information to your project companies. For your answer, be sure to reference the names of the companies you studied in your project this term to help your instructor determine the score of your response.
Consider ONE of your company’s change projects (not both companies – just one.) State the company and the change process/program/project. Name the leader of the change from that company. Answer the following questions about that change:
Leader of the Change: Satya Nadella, CEO
Change Project: Enhance the company’s development of new innovations through the implementation of a new culture
- What skill competencies related to change management did you feel the change leader of your change exhibited well? (Consider the images of change in your answer but don’t focus entirely on those images – discuss competencies in change managers in this question.) Which important competencies did you feel that leader did NOT exhibit?
Some of Nadella’s competencies as a change leader include trustworthiness, conflict management, coaching, communication…
- Evaluate the leader’s implementation of the change as it compared to the company’s vision and mission statement. Were they aligned? Did this alignment (or misalignment) contribute to the success or failure of the change? Why or why not?
Microsoft’s mission is “to empower every person and every organization on the planet to…
(TCO A) Which of the following options properly identifies external and internal forces which drive change?
External forces for change are totally environmental; internal forces for change are more economic.
An internal force for change is a lack of diversity in the make-up of the senior management, whereas an external force for change is a lawsuit by the EEOC requiring the management to correct diversity failure in the company.
Internal forces for change tend to create a faster change than external forces for change.
The mimetic isomorphism pressure to change was seen when Sarbanes Oxley was passed in order to ensure that an Enron-like scenario never happened again. This was an external vs. internal force for change.
None of the above
(TCO A) At times, organizations do not change in the face of external pressures. This has been explained as follows:
This is a paradox which occurs often when change is discontinuous.
This occurred when newspapers learned about the Titanic sinking.
This is a dichotomy of multiple organizational flexibilities and transformational organizations.
An example occurred when IBM continued building mainframes for 20 years beyond their maximized potential.
Both B and C
Both A and D
(TCO B) Which of the following best defines the “congruence” model of diagnosing change?
Includes purpose, structure, rewards, and helpful mechanisms
Is based on the conceptualization of the organization as a transformation process
Can be a starting point for an organization that has not given attention to the trends that may impact its future operations
Includes strategy, structure, process, and lateral capability
Includes structure, style, skills, super-ordinate goals, etc.
(TCO B) Peter Senge’s The Fifth Discipline created a powerful lens for empowering change in organizations called
logical reasoning from deduction
the Black Box model
(TCO C) The “nurturer” image of change agent will change focus when she moves from “change sponsor” to “change implementer” in the following way(s):
A nurturer will be the planner, the instigator, and the decision maker for change so when she changes focus, she will ensure everyone follows the plan without determining or considering the results on people.
A nurturer will accept her role as sponsor and implementer and ensure her direct reports do the same.
A nurturer, like a caretaker, assumes that change managers receive rather than initiate change, and therefore has little role in implementation other than protection.
A nurturer, like Kotter’s theoretical manager Jim Kirk, will accept the change plan, initiate the change boldly, and ensure a new structure is determined through the project.
All of the above
(TCO C) A very broad-ranging diagnostic tool for change agents which should be used as a starting point when an organization has ignored the impact of trends on the business is
diagnosis by image
diagnosis by scenario analysis
diagnosis using the PESTEL framework
diagnosis by gap analysis
diagnosis by transubstantiation
(TCO D) When leaders enact a vision through exemplification of required behaviors, thereby promoting themselves and their vision, they are
(TCO F) The ability to either exhibit or compartmentalize feelings and emotions in social and business settings is often described as a person’s
level of change agent status
(TCO G) The “media richness” approach to communicating change states that
Routine changes should be explained in “media rich” communication like simulations or “video game” style communication pieces whereas nonroutine changes should be in a leaner and more impersonal form of communication piece like an e-mail or bulletin board announcement.
The use of an e-mail to explain a routine change is fine, but when nonroutine difficult management problems/changes need to be communicated, “media rich” communication like a face-to-face meeting should be considered.
Media richness scales start with the lowest on the scale being the most impersonal of communication methods (flyers, computer reports) and the highest on the scale being a physical presence (face-to-face communication).
Media richness scales start with the highest on the scale being the most impersonal of communication methods (flyers, computer reports) and the lowest on the scale being a physical presence (face-to-face communication).
Both A and D are correct and B and C are incorrect
Both B and C are correct, and A and D are incorrect
(TCO G) Toxic handlers, as related to change management communication, do the following:
Handle all calls with the Environmental Protection Agency.
Talk in stages using assertions, requests, and declarations.
Listen empathetically, and help cool angry people down, act like sponges, and often burn out quickly.
All of the above
None of the above
(TCO H) According to Peter Senge and other change management experts, it is important to understand the limitations of measuring change because
Long-term wins almost never happen.
Recognizing that traditional measures may also need to be changed will allow celebration of short-term wins.
Most changes occur in a straight-line fashion.
When things get worse before they get better, it is time to halt the change and return to the old ways.
All of the above
(TCOs F, G, H) Review this scenario.
Drug Company CRZ is notified that its new anti-depressant drug, “Interplay” is causing its patients to experience hallucinations and serious heart palpitations. The FDA issues a recall and investigation. Company CRZ reviews the formula and invests $95 million in new research and development. Five of the scientists go to the department head and state that they believe the new version of the drug will actually be worse than the older version, and that the drug needs to be scrapped entirely. The company has already announced to their shareholders they expect FDA approval in the next 6 months, so he orders them back to the drawing board, and gets authority for another $85 million in R&D. Interplay gets final approval from the FDA in 6 months, and the new medication releases to the public. The department head is promoted to Executive Vice President of the company. In 6 months, the drug is determined to have killed 6% of its users and is being called the “new LSD of the 21st Century.” In the debriefing stage, the Ex-Executive VP is heard to say, “We had put so much $$ into it, I just had to see this through to fruition.”
Which of the following statements is most applicable and appropriate to use in this situation?
Expect some unanticipated outcomes.
Be alert to some measurement limitations.
Don’t declare victory too soon.
Beware escalation of commitment.
Recognize “productive failures.”
HRM 587 Managing Organizational Change