HSM420 Managed Care Marketing

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HSM 420 Managed Care Marketing
Discuss how managed care sales and marketing have evolved over recent decades, and how these may possibly…

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HSM420 Managed Care Marketing

HSM420 Managed Care Marketing

Discussions Week 5 All Students Posts 28 Pages

Discuss how managed care sales and marketing have evolved over recent decades, and how these may possibly evolve over the decades ahead.  Does healthcare marketing vary based on location?  With the Affordable Care Act, have the number of insured in rural areas increased?

With universal healthcare will the marketing still differ?  With marketing varying based on location, does this mean that pricing varies based on location as well? Why is the healthcare more expensive in Maryland than it is in Georgia?  Does this mean that the quality is better in Maryland than it is in Georgia?  Does medical underwriting differ based on location?  Does where you live determine your healthcare rate?  How do hospitals advertise quality?  Which organization measures quality healthcare?  As a patient, we are to understand this information.  We need to know the equivalence of high quality.  Which hospital has the best quality?  Which provider provides the best quality?  Patients need to educate themselves with this type of information.  How has the Patient Protection and Affordable Care Act affected the way that managed care is marketed?

Heath care marketing do vary based on location, for example, my mom has Medicaid and when we moved to long island from queens, NY. We had to first transfer her file from queens county to Suffolk county which took three to four months and now we are waiting for Suffolk county office to send us her new health plan where as in queens, you have to go around shop for one using NY State health care market website. so meanwhile, she cannot go see doctor until we receive new health plan…