BUSN 319 Marketing Communications and Social Media

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BUSN 319 Marketing Communications and Social Media
Which ads are your favorites? What makes them good ads…

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BUSN 319 Marketing Communications and Social Media

BUSN 319 Marketing Communications and Social Media

Week 6 Discussions All Students Posts 65 Pages 

Integrated Marketing Communications – 33 Pages 

See Your Favorite Super Bowl Ads Again and Again! Read the Going Online exercise on page 462 in the text.

  1. Which ads are your favorites? What makes them good ads?
  2. Compare the ads from the same advertiser for different years. What changes do you notice?
  3. What message does your favorite ad convey?…

Using Social Media – 32 Pages 

What are some of your favorite social networks? Read the Marketing Matters box on page 501.

  1. Which is your favorite social network? Why?
  2. How is user-generated content presented by someone using Facebook?
  3. What are some ways that brand managers use Facebook to converse with a brand’s fans?

We work really hard to get those “likes” and followers, but then how do we maintain and nourish the digital conversation with them?…