Strategic Marketing Course

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MBA 5841 Strategic Marketing Course
Select an organization and conduct a SWOT analysis. The paper should be a minimum…

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Strategic Marketing Course 

Strategic Marketing Course

A+ SWOT Analysis| Case Studies| Power Point Presentation| Field Interview

SWOT Analysis and Fe’nix Del Sur Case Study

https://www.hiqualitytutorials.com/product/swot-analysis-fenix-del/

A) SWOT Analysis Paper

Select an organization and conduct a SWOT analysis. The paper should be a minimum of 300 words using proper APA formatting.

The following must be included in the paper:

  1. Identify the organization’s business, mission, and goals;
  2. Identify the organization’s growth opportunities;
  3. Create a SWOT analysis table; and
  4. Recommendations based on analysis.

Preview:

Apple’s Business, Mission, and Goals

Incorporated in January, 1977, Apple, Inc. is in the business of manufacturing and marketing mobile communication devices, portable digital music players, and personal computers (Thomson Reuters, 2014).  It is also into selling various related software, networking solutions…

B) Case Study

Read the Fe’nix Del Sur Case Study, and answer the five questions listed below in essay format. Responses should be a minimum of 500 words. Must use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
  2. What are the four analytical categories to examine when formulating a case analysis? Apply the categories to the Fe’nix Del Sur case.
  1. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
  2. What are the possible target markets being considered by Fe’nix Del Sur?
  3. What is Fe’nix’s distinctive competency?

 Preview:

Introduction

This paper provides an analysis of the Fe`nix del Sur case study as discussed by Kerin and Peterson (2010). Fe`nix del Sur is a company that is engaged in the sale of a wide array of artifacts from South America and Africa.  The case study discussed the changes in the company’s environment over a span of ten years.  In this regard, this paper evaluates one of the…

Dr. Pepper/7Up, Inc. Case Study

https://www.hiqualitytutorials.com/product/dr-pepper-7up-inc/

Read the Dr. Pepper/7Up, Inc. Case Study, and answer the questions below in essay format. Your response should be a minimum of 500 words total. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.?
  2. How would you characterize the competitive situation for Dr. Pepper/7Up, Inc. and Squirt in the U.S. carbonated soft drink industry?
  1. What are the possible new offering decisions for Squirt Brand?
  2. Given your assessment of the competitive situation, what are the pros and cons of: (a) continuing Squirt’s present market targeting and positioning approach and (b) adopting the recommendations made by Foote, Cone & Belding?
  3. Might another market targeting and positioning approach be developed? If so, what would this approach look like, and why would it be preferable?
  4. Where does Squirt Brand get its brand equity from? Explain your answer.
  5. Describe the branding strategy being used for Squirt Brand.

 Preview:

The offering concept for Dr. Pepper/7Up, specifically for Squirt, is to offer their beverages as a thirst-quenching drink “for young multicultural adults who thrive on the excitement and spontaneity of living up to the max” (Keri & Peterson, 2010, p. 188).  The company…

Drypers Corporation Case Study

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Read the Drypers Corporation Case Study, and answer the questions below in a power-point format. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

You are expected to include a title slide at the start of your presentation, and a final slide listing your sources. You should have a total of 10 slides. Do not include the title slide or the reference slide in your total.

  1. What is integrated marketing communications? Describe the marketing communications mix used by Drypers.
  2. How would you characterize the disposable diaper and training pants market in the United States?
  3. How would you characterize the competitive situation and marketing efforts for Drypers in the U.S. disposable diaper industry?
  1. Does Drypers use a push or pull communication strategy, or both? Explain.
  2. Describe the budgeting communications mix you believe Drypers does use or should use. Why?
  3. What should Drypers do to evaluate the communications methods they use?

10 Power Point Slides

CUTCO Corporation Case Study

https://www.hiqualitytutorials.com/product/cutco-corporation-case-study/

Read the CUTCO Corporation Case Study, and answer the questions below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Explain what is direct selling?
  2. How would one respectively characterize CUTCO Corporation and Vector Marketing Corporation?
  3. How is CUTCO cutlery marketed? What marketing channels are being used?
  4. Does Vector Marketing Corporation use a single marketing channel, dual distribution, or multi-channel marketing? Explain.
  5. What are the possible sources of channel conflict?
  6. What growth driver should serve as a strategic focus for CUTCO? Why?
  7. What activity by Vector Marketing is being evaluated for channel modification? What decisions need to be considered, and do you think Vector Marketing should continue or discontinue the activity?

 Preview:

“Direct selling is face-to-face selling away from a fixed business location” (Kerin & Peterson, p. 398).  It is one form of no-store retailing.  It uses a push marketing strategy and employs very little advertising.  Most of the direct selling companies are small…

Superior Supermarket

https://www.hiqualitytutorials.com/product/superior-supermarket-case-study/

Read the Superior Supermarket Case Study, and answer the questions below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Describe Superior Supermarket’s competitive interaction in Centralia.
  2. What pricing considerations should be considered by Superior Supermarket?
  3. How might Everyday Low Pricing (EDLP) affect Superior Supermarket’s competitive situation in Centralia?
  4. What are the pros and cons of an EDLP strategy for Superior?
  5. How does EDLP impact Superior Supermarket’s price elasticity?
  6. What action(s) would you propose for Superior Supermarkets?

Preview:

The three main competitors of Superior Supermarkets are Harrison’s, Grand American, and Missouri Mart (Kerin & Peterson, 2010).  Harrison’s outperforms Superior in its prices and in the variety of merchandise available, as well as in the quality of meat.  Harrison’s target…

McNeil Museum of Art Case Study

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Read the McNeil Museum of Art Case Study, and answer the questions below in a

power-point format. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. You are expected to include a title slide at the start of your presentation, and a final slide listing your sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. What is the McNeil Museum of Art, and what is its image in the community?
  2. What are the possible sources for strategic change for the McNeil Museum of Art?
  3. How would you describe the overall performance of the McNeil Museum of Art?
  4. What can be done to improve the auxiliary activities of the museum?
  5. Discuss the possible operations control issues that McNeil Museum of Art may have.
  6. What recommendations should Ms. Mercer and Mr. Pate make to the McNeil Board of Trustees based on marketing control considerations?

Slide 2:

Slide 2:

The McNeil Museum of Art is a not-for-profit corporation that is located in Universal City, a big metropolitan area in the western part of the United States. It was established in 1925 and was originally named the Fannel County Museum of Fine Arts. In 2000, it was renamed to the Jonathon A. McNeil…

Slide 3:

The museum aims to “provide an inviting setting for the appreciation of art in its historical and cultural contexts” (Kerin & Peterson, p. 579) for the…

Slide 4:

The museum has more than 15,000 artworks in its permanent collection. The artworks are not displayed at the same time due to space limitations. They consist…

11 Power Point Slides with Speaker Notes 

Global Business Experiences-Field Interview

https://www.hiqualitytutorials.com/product/business-experiences-field-interview/

Identify a businessperson in your community who has experience in global business and contact him/her for an interview.

Develop an eight question questionnaire that you will use to ask your contact questions about their international business experiences, the opportunities and risks in global business and their opinions on the impact of technology on global business. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format. Your responses should be spell and grammar checked, and should be a minimum of 500 words. Your final paper should

include a(n):

  1. Introduction: Write an introductory paragraph providing background information about your interviewee, his/her company, job description, and other pertinent information.
  2. Questionnaire: Include your questionnaire and the interviewee’s responses regarding his/her international experience, opportunities and risks, and the impact of technology on his/her global business.
  3. Summary: Summarize your interview and the information that you have learned regarding international business. Include your own opinion on the opportunities and risks in global business and on the impact of technology on global business.

This paper provides a transcript of an interview with David Mattson regarding his experiences with running a global company.  Mattson is the CEO of Sandler Systems, Inc., a consulting and training organization, which has headquarters in the United States.  This company is a global training company….

Strategic Marketing Course