McNeil Museum of Art

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McNeil Museum of Art Case Study
Read the McNeil Museum of Art Case Study, and answer the questions below in a power-point…

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McNeil Museum of Art 

McNeil Museum of Art

Case Study A+

Read the McNeil Museum of Art Case Study, and answer the questions below in a power-point format. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. You are expected to include a title slide at the start of your presentation, and a final slide listing your sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. What is the McNeil Museum of Art, and what is its image in the community?
  2. What are the possible sources for strategic change for the McNeil Museum of Art?
  3. How would you describe the overall performance of the McNeil Museum of Art?
  4. What can be done to improve the auxiliary activities of the museum?
  5. Discuss the possible operations control issues that McNeil Museum of Art may have.
  6. What recommendations should Ms. Mercer and Mr. Pate make to the McNeil Board of Trustees based on marketing control considerations?

 Preview:

Slide 2:

The McNeil Museum of Art is a not-for-profit corporation that is located in Universal City, a big metropolitan area in the western part of the United States. It was established in 1925 and was originally named the Fannel County…

Slide 3:

The museum aims to “provide an inviting setting for the appreciation of art in its historical and cultural contexts” (Kerin & Peterson, p. 579) for the benefit…

Slide 4:

The museum has more than 15,000 artworks in its permanent collection. The artworks are not displayed at the same time due to space limitations. They consist of American and European decorative arts, as well as…

Total of 11 Slides