NETW561 Case Study Week 3

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NETW561 Case Study Week 3 
The Untold Story: How the iPhone Blew Up the Wireless Industry…

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NETW561 Case Study Week 3

NETW561 Case Study Week 3

How the iPhone Blew Up the Wireless Industry A+

This is the first case study assignment required for the course. Case studies are designed to give students the opportunity to analyze and solve real world problems.

Your completed case study will consist of your individual analysis and conclusions based on the following requirements:

  1. The case study should be between 750 and 1,000 words.
  2. Case Study 1 addresses the iPhone’s effect on the wireless industry based on the following article; as well as your supplementary research:

The Untold Story: How the iPhone Blew Up the Wireless Industry

Subjects Covered:  Communications industry, Consumers, Customer relations, General management, Information technology, Innovation, Internet, Market research, Marketing strategy, Pricing, Product introduction, Product life cycle, Product management, Telecommunications industry.

In Case Study 1, focus on the following issues:

  • The launching and rapid diffusion of a radical innovation.
  • Analysis of how the following factors affected the success of the iPhone launch: target market selection, pricing, promotion, content provision, and technology standards.
  • How the iPhone changed the relationship between the carriers and the handset manufacturers.

Preview:

IPhone is a product of Apple Incorporation that was introduced to the June 2007.  Although there had been several smartphone before it, the iPhone has…