BUSN 319 Price Perception and Flexible Pricing

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BUSN 319 Price Perception and Flexible Pricing 
Energizer’s Lesson in Price Perception—Value Lies in the Eye of the Beholder. Read the…

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BUSN 319 Price Perception and Flexible Pricing 

BUSN 319 Price Perception and Flexible Pricing

Week 5 Discussions All Students Posts 58 Pages 

Price Perception – 31 Pages 

Energizer’s Lesson in Price Perception—Value Lies in the Eye of the Beholder. Read the Marketing Matters box on page 346 in the text.

  1. Why didn’t Energizer capture market share from Duracell when it priced its Advanced Formula brand the same as its standard AA battery?
  2. Consider the example of Energizer. How do you think that customers will perceive your course project product or service? How will you consider that in your pricing strategy?
  3. What are the circumstances in pricing a new product that might support skimming or penetration pricing?

Flexible Pricing – 27 Pages 

Flexible Pricing—Is There Discrimination in Bargaining for a New Car? Read the Making Responsible Decisions box on page 355 in the text.

  1. Why would a seller choose a flexible price policy over a one price policy?
  2. Is price discrimination legal?

When was the last time you had to negotiate the price on a major purchase, like a car? Did you enjoy the process?… Let’s start our discussion by looking at some Super Bowl ads, and answering the questions above. Ready to have some fun this week? Here we go!…