Superior Supermarket Case Study

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Superior Supermarket Case Study
Read the Superior Supermarket Case Study, and answer the questions below in essay…

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Superior Supermarket Case Study

Superior Supermarket Case Study

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Read the Superior Supermarket Case Study, and answer the questions below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Describe Superior Supermarket’s competitive interaction in Centralia.
  2. What pricing considerations should be considered by Superior Supermarket?
  3. How might Everyday Low Pricing (EDLP) affect Superior Supermarket’s competitive situation in Centralia?
  1. What are the pros and cons of an EDLP strategy for Superior?
  2. How does EDLP impact Superior Supermarket’s price elasticity?
  3. What action(s) would you propose for Superior Supermarkets?

Preview: 

The three main competitors of Superior Supermarkets are Harrison’s, Grand American, and Missouri Mart (Kerin & Peterson, 2010).  Harrison’s outperforms Superior in its prices and in the variety of merchandise available, as well as in the quality of meat.  Harrison’s target…