SWOT Analysis and Fenix Del Sur Case Analysis

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SWOT Analysis and Fenix Del Sur Case Analysis
Select an organization and conduct a SWOT analysis. The paper should be a minimum…

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SWOT Analysis and Fenix Del Sur Case Analysis

SWOT Analysis and Fenix Del Sur Case Analysis

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MBA5841 SWOT Analysis and Fe’nix Del Sur Case Study

A) SWOT Analysis Paper

Select an organization and conduct a SWOT analysis. The paper should be a minimum of 300 words using proper APA formatting.

The following must be included in the paper:

  1. Identify the organization’s business, mission, and goals;
  2. Identify the organization’s growth opportunities;
  3. Create a SWOT analysis table; and
  4. Recommendations based on analysis.

Preview:

Apple’s Business, Mission, and Goals

Incorporated in January, 1977, Apple, Inc. is in the business of manufacturing and marketing mobile communication devices, portable digital music players, and personal computers (Thomson Reuters, 2014).  It is also into selling various related software, networking solutions…

B) Case Study

Read the Fe’nix Del Sur Case Study, and answer the five questions listed below in essay format. Responses should be a minimum of 500 words. Must use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations using APA format.

  1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
  2. What are the four analytical categories to examine when formulating a case analysis? Apply the categories to the Fe’nix Del Sur case.
  1. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
  2. What are the possible target markets being considered by Fe’nix Del Sur?
  3. What is Fe’nix’s distinctive competency?

 Preview:

Introduction

This paper provides an analysis of the Fe`nix del Sur case study as discussed by Kerin and Peterson (2010). Fe`nix del Sur is a company that is engaged in the sale of a wide array of artifacts from South America and Africa.  The case study discussed the changes in the company’s environment over a span of ten years.  In this regard, this paper evaluates one of the…