BUSN 412 Yahoo Industry Case Analysis

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BUSN 412 Yahoo Industry Case Analysis
Briefly describe the company in the case analysis. What is their primary business…

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BUSN 412 Yahoo Industry Case Analysis

BUSN 412 Yahoo Industry Case Analysis

A+ Week 3

Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points)

Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points)

How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)

Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points)

If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action. (15 points)

What do you think of this case study? Describe what you believe are the lessons learned from this case. (10 points)

When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial. (5 points)

Preview:

Classified as operating within the Industry Information Providers industry, Yahoo! Inc, is an in internationally known search engine.  It is also known as an Internet portal.  Its popularity has brought about other companies that developed their own social media sites, video sharing capabilities, online games, news features, emailing capabilities, directory facilities, and search engines.  To this day, Yahoo! remains one of the…