You have recently been promoted

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You have recently been promoted
(TCO 6) You have recently been promoted to the position of VP of Marketing for a food…

 

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You have recently been promoted

You have recently been promoted

A+ BUSN 369 Final Exam

(TCO 6) You have recently been promoted to the position of VP of Marketing for a food products business that is considering selling in India. In India, the retail systems are often fragmented and not user-friendly. In addition, wholesalers and retailers have long-term connections with established food suppliers, which will make the distribution process difficult. Describe an appropriate distribution. Why have you selected this strategy? (Points : 30)

I select the intensive distribution strategy, which aims to provide saturation coverage of the markets through the use of all available…